Run your first audit

The fastest way to see where you stand is the free audit. It requires no credit card and returns a measured snapshot of how AI engines currently treat your brand.

Run the free audit

1. Go to the free audit.
2. Enter your website URL.
3. Check what we detected. Stride reads your site and proposes what you sell, the topics you should be found for, example customer searches, and your target market. Everything is editable and nothing is required — correcting a topic or adding your region changes the questions we test.
4. Enter your email so we can send the full report.
5. Wait for the audit to finish — it queries live AI engines, so it takes a couple of minutes rather than seconds.

During busy periods your audit may be queued instead of starting instantly. You'll see your place in line and an estimated wait. Either way the full report lands in the inbox you gave us — you don't need to keep the tab open or re-submit.

What the free audit includes

The audit is a bounded sample designed to show where the obvious gaps are:

• Site crawl — Stride reads your public site to build a brand profile (what you sell, who you serve, how you describe yourself).
• Buyer-style prompts — A taxonomy-based basket of 12 prompt checks that reflect questions a real buyer might ask.
• Live engine queries — ChatGPT, Perplexity, Gemini, Grok, and Claude.
• Measured evidence report — Mention share, own-site citation share, top-pick position, competitor appearances, and excerpts from the answers behind each measurement.
• Topic competitors — For each topic you tracked, up to three brands that led the answers when your name was not in the question, and the specific question where each one ranked above you. Topics where no rival ranked consistently say so rather than filling the slots.
• Which topics are still open — A topic where no brand takes the top recommendation in more than half the questions we tested has no clear winner yet. These are called out by name, because they are the ones still winnable.
• Evidence-backed fix queue — Three prioritized next steps grounded in the observed answers and available site signals.

The report also shows a sample-scoped Visibility Index as a secondary diagnostic. It is not a site grade, peer percentile, or market-wide benchmark.

Claim your audit (create a workspace)

Creating a free account claims the audit and converts it into a tracked workspace:

1. Sign up with the same email you used for the audit.
2. Stride creates (or reuses) your site under your organization.
3. Your audit prompts seed the keyword list for ongoing tracking.
4. A baseline full scan starts automatically — this becomes the reference point for every trend afterward.

You keep access to the full audit report inside the app; the public link remains shareable.

From audit to first scan

Once you've claimed the audit and signed in:

1. Confirm your site — verify the domain you want tracked.
2. Review your prompts — edit the seeded list; these determine everything downstream. Prompts should read like questions a buyer would type.
3. Add competitors — brands you want measured against (allowance depends on plan).
4. Wait for the baseline scan — or trigger a manual scan once your prompt list is right.

Your first full scan is the baseline every later trend is measured against.

After the scan

You'll land on the dashboard with a visibility state, Presence and own-site citation rates, a secondary Visibility Index, Coverage by engine, and a prioritized next move. Read Understanding your Visibility Index next to interpret the index beside the underlying evidence.