Plans & limits

Stride is sold in tiers. Higher tiers scan more AI engines, scan more often, and include larger monthly allowances.

Current plans, prices and what each tier includes are on the pricing page — that page is the single source of truth, so this article deliberately doesn't repeat the numbers.

How allowances work

Each plan includes monthly allowances for the metered parts of the product — scans, tracked prompts, topics, competitors, content drafts (25 a month on Grow, 100 on Scale, one credit per draft) and GEO AI Chat. Allowances reset at the start of each calendar month (UTC). Prepaid credit packs are separate: they never expire and are spent only after the month's allowance is used up.

Starter content drafts reset weekly

Starter includes 3 content drafts a week instead of a monthly allowance. The week resets every Monday at 00

Your fourth draft in a week isn't blocked. If you have prepaid content credits, it uses one of those. If you don't, Stride shows you a prompt to buy a credit pack or move up to Grow. Once you've bought a pack you can carry on straight away. Unused weekly drafts don't carry into the next week. During a free trial the allowances are smaller until your first payment.

Unused content drafts and chat credits carry over

On monthly plans, content drafts and GEO AI Chat credits you don't use in a month carry over for three months. Starter's GEO AI Chat credits carry over the same way; its weekly drafts don't. Credits left over from September, for example, can be used in October, November and December, and expire at the end of December. Other allowances (scans, prompts, topics, competitors) don't carry over.

• Order of use: carried credits are used first, oldest first, then the month's allowance, then any credit packs.
• Cap: you can hold up to three months of your plan's allowance in carried credits.
• Changing plan: moving up keeps everything you've carried. Moving down keeps up to one month of the new plan's allowance. Canceling, or an unpaid plan going read-only, removes carried credits.
• Reminders: near the end of each month the account owner gets an email listing what carries over and anything about to expire.

On Agency, each client site carries its own credits.

On brand plans (Starter, Grow, Scale) allowances are shared across the account. On Agency every allowance belongs to one client site — see Agency clients.

If you reach an allowance mid-period you can either wait for the reset, add a credit pack or add-on, or move up a tier.

What changes between tiers

Three things scale with your plan:

• Engine coverage — how many AI engines your prompts are run against
• Scan frequency — how often scheduled scans run. On daily plans (Scale, or a Scale client site) most days are a priority check of your top 100 prompts; the full sweep of every tracked prompt runs each Monday (UTC) and is what updates your index
• Volume — how many prompts, topics, competitors and content generations you get

Some features are included only from a certain plan, and the app enforces this per site: guided action items (step-by-step technical, schema and source work), schema markup, citation lift and Shopify need Grow or Scale (new Shopify connections open with the Shopify App Store listing). Content gap analysis, the weekly briefing and content actions (creating or optimizing a page from your Actions queue) are on every plan. Optimizer autopilot is coming soon and will need Scale. On Agency, the client site's own plan decides. Google Analytics 4 and Google Search Console connections are included on every plan.

See Scheduled scans for how cadence affects the data you get, Topic Authority for topic slots (3 / 10 / 25 by plan; on Agency, the client site’s plan, plus +5 Topics packs bought for that site), and Competitive intelligence for how competitor slots are used.

Add-ons

Every add-on and prepaid pack is available on every plan: prompt packs, topic packs (+5 topics), an extra competitor, engine and AI Overviews unlocks, an extra site, white-label reports, scan, content and GEO AI Chat credit packs, and service packs. Nothing is gated by tier. If your plan already includes what an add-on sells (for example Gemini + Claude on Grow and Scale), Account shows it as included instead of offering it. Current prices are on the pricing page.

On Starter, Grow and Scale the white-label add-on puts your logo, name and colors on the shareable report link for every site in your account, and can hide the "Powered by" footer. It doesn't change the dashboard, and branded client PDFs are part of Agency only.

Add-ons that switch something on (Gemini + Claude, AI Overviews, white-label reports) are bought once. Sampled AI Overviews checks the first 15 questions you add, in the order you added them; full checks every question. Full replaces sampled, so remove sampled before adding full. When you move to a plan that already includes an add-on you pay for, it stops renewing and stays active until the end of the period you paid for.

On Agency, add-ons and credit packs are bought for one client site from Agency → that client → Add-ons, and land on that site only: prompt and topic packs, an extra competitor, engine and AI Overviews unlocks, scan, content and GEO AI Chat credit packs, and service packs. The extra-site add-on is not sold on Agency (add a client instead), and white-label reports are included. They are billed on the agency invoice at the agency's discount (25% off retail by default).

Recurring add-ons are managed from Account → Add-ons in the dashboard. Before anything is billed you see the exact prorated charge for today, the card that will be charged, and—when Stripe has already set the add-on's billing period—its next renewal date. You can enter a promo code there. One-time packs check out through Stripe's hosted payment page.

Removing a recurring add-on takes effect at the end of the billing period you already paid for: you keep full access until then, no refund or credit is issued, and you won't be charged again. If you change your mind before the period ends, you can re-add it at no extra charge. Quantity decreases work the same way — the reduced quantity starts on your next renewal.

Changing plans

See Manage your subscription — including what happens to scans and data when you cancel.

Seats

Each plan includes a seat allowance (the owner plus invited members). Pending invites count toward the cap. Agency has unlimited seats for employees and clients. See Shared account access.