PRISM evaluates your creatives through 10 buyer personas and 5 psychological scoring layers — before you spend a dollar on media. Know which ad converts, and exactly why, in 90 seconds.
4 of 5 buyer types preferred Ad A · skeptical_researcher blocked at TRUST
For growth teams spending $3K–$30K/month on Meta
10
Buyer archetypes
5
PRISM layers
90s
Per evaluation
PSL
Emotional analysis
The Real Cost
“The average Shopify brand spends $7,200/month in paid tuition — learning what PRISM would have told them in 90 seconds.”
>>>system_query: why does their ad work and mine doesn't?
analyzing: creative_id=hero_v3_aug.jpg · objective=PURCHASE_COLD
personas: [impulse_driven, skeptical_researcher, new_prospect]
>>>INTERRUPT 6.8 ✓ RESONATE 4.1 ✗ TRUST 3.9 ✗ MOTIVATE 5.2 ~
>>>VERDICT: do not launch. fix RESONATE and TRUST before spend.
>>>estimated_waste_prevented: $1,400
The diagnosis
// Error Log · The Status Quo
01 See competitor's high-performing creative
02 Brief team on 'the vibe'
03 Build and launch
04 Check ROAS three weeks later
>> RESULT: CRITICAL_FAILURE
>> REASON: You copied the format. Not the psychology.
// System Insight · What PRISM Sees
PSL_SIGNAL: valence=0.71 · arousal=0.58
DOMINANT: aspiration=0.84 · relief=0.61 · fomo=0.43
ARCHETYPE: CONSIDERED_PURCHASE
────────────────────────────────────
RESONATE: skeptical_researcher ← 4.1/10 BLOCKED
MOTIVATE: impulse_driven ← 8.9/10 ENGAGED
────────────────────────────────────
>> SAME AD. DIFFERENT BUYERS. PRISM SEES BOTH.
>> ARCHETYPE_RULE: urgency signals suppress trust for CONSIDERED purchases
“The layout is the vehicle. The psychology is the engine. PRISM reads the engine.”
The System
Connect your Shopify store and Stride ingests your brand context automatically — product catalog, AOV, conversion rate, and audience signals. We build your brand profile from what's real, not what you guess about your buyers. No 47-question setup form.
>>>source: shopify + meta_ads + klaviyo
products_loaded: 24 · aov: $84
top_cvr: Recovery Serum — 4.2% CVR
audience: female_25_44 · brand_tier: premium
>>>persona_panel generated: 10 archetypes calibrated
Before any persona judges your creative, Stride's Perceptual Signal Layer extracts the emotional fingerprint: valence, arousal, dominant commerce emotions, cognitive load, and text-image congruence. This is the layer that determines whether rational evaluation even gets a fair chance.
>>>PSL_extraction: hero_skincare_v4.jpg
valence: 0.71 (positive-coded)
arousal: 0.58 (moderate-urgency)
dominant: [aspiration: 0.84, sensory_desire: 0.72, relief: 0.61]
cognitive_load: medium · aesthetic_score: 7.4
>>>archetype_match: CONSIDERED → urgency suppresses trust
Each persona runs a full 5-layer PRISM evaluation. Scores are weighted to your specific objective — cold traffic weights interrupt and resonance heavily; retargeting weights trust and message clarity. You get a composite score, per-layer breakdown, and a specific fix.
>>>PRISM_eval: objective=PURCHASE_COLD
persona INTRPT RESON TRUST MOTIV
─────────────────────────────────────────────────
skeptical_researcher 7.1 6.2 4.8 5.1 ← trust gap
impulse_driven 9.1 8.7 6.8 8.9
new_prospect 7.8 7.1 5.9 6.4
>>>VERDICT: launch for impulse. fix trust before cold prospecting.
When you launch the ad, log how it performed. Stride correlates PRISM scores with actual CVR and ROAS — building a calibration model specific to your brand, products, and audience. The prediction engine compounds with every test. It gets smarter. Permanently.
>>>calibration_update: [your_brand]
feedback_entries: 14 · winner_accuracy: 78%
delta: skeptical_researcher trust_weight +0.4
delta: impulse_driven fomo_weight +0.2
>>>relief over-predicted for this brand — adjusted.
>>>next test will use updated weights.
No signup required
The same score paid users see. We don't gate the insight.
Try it free — no account requiredPRISM EVALUATION · 3 PERSONAS · 90 SECONDS · NO CARD
Why it's different
PRISM reads your ad emotionally before it evaluates it rationally.
The Perceptual Signal Layer extracts valence, arousal, and dominant commerce emotions from every creative before any persona judgment begins. It catches what CTR never could — the ad that looks fine until it hits the wrong audience's trust threshold.
The same ad scores 8.9 for one buyer and 3.4 for another — and you see both.
Ten buyer archetypes with fully differentiated behavioral signals evaluate every test simultaneously. Fomo signals that convert impulse buyers actively destroy trust for skeptical researchers. Standard A/B tests average this into noise.
Urgency is right for one product category and brand-damaging for another.
PRISM applies conversion archetype rules automatically. Supplement brands and jewellery brands aren't evaluated the same way — because they aren't bought the same way. This logic is baked in, not a user setting.
After 10 tests, PRISM knows your buyers better than your gut does.
Every real conversion outcome calibrates the prediction model for your brand. At 10 logged outcomes, winner prediction accuracy is typically 70%+. No other Shopify tool does this. Motion tells you what worked. Stride tells you what will.
Intelligence Stack
Read the emotional signal before the buyer does
Valence, arousal, cognitive load, dominant commerce emotions, face emotion detection, text-image congruence — extracted before any scoring begins.
All 10 buyer archetypes. All responding differently.
Ideal repeat, price-sensitive, skeptical researcher, impulse-driven, lapsed, competitor loyalist, gift buyer, luxury aspirational, subscription loyal, new prospect.
Cold traffic and retargeting aren't scored the same.
STOP_SCROLL, PURCHASE, RETARGET_WARM, BRAND_RECALL — each objective reweights the scoring layers. The model knows what matters at each funnel stage.
Shopify · Meta · Klaviyo · Google · GA4
Connect your live stack and PRISM calibrates against real outcomes. Each data connection adds a precision layer. The more you connect, the sharper the predictions.
From the field
“We pulled an ad we were about to spend $4,000 testing because PRISM flagged a trust collapse for the skeptical researcher persona. Rebuilt around the fix and it became our highest-converting asset for Q4.”
Marcus T.
Founder · $2.4M DTC brand
“The Trust layer finding was the breakthrough. We added social proof in the exact place PRISM flagged and saw 22% lift in CTR on the next test. The specificity of the feedback is unlike anything else.”
Priya K.
Head of Growth · Apparel brand
“Our agency was spending $6K/month just to A/B test. STRIDE gave us the same answer in 4 minutes. We now run PRISM on every concept before it goes to production.”
Jordan F.
CMO · $8M DTC brand
Honest fit check
We'd rather say it now than have you figure it out after month one.
STRIDE is for you if:
STRIDE is not for you if:
Select your intelligence tier
Your first PRISM test is free · No account, no credit card
Signal
For founders testing a handful of creatives each month.
Intelligence
For growth-stage brands with active creative programs.
Command
For agencies and high-volume brands running full stack.
Founding Member · Limited to first 50
$49/month forever — locked in at launch pricing
Intelligence plan benefits. Price never increases.
FAQ
Stop guessing. Start shipping winners.
Run a free PRISM evaluation. Upload any creative — image or video — and get a full 5-layer score with persona breakdown and a specific fix recommendation. No account. No credit card.
PRISM EVALUATION · 3 PERSONAS · 90 SECONDS · NO ACCOUNT REQUIRED