AI knows what you sell. Does it name you when buyers choose?

Stride asks AI tools like ChatGPT and Gemini five kinds of buyer question about each category you sell in, and shows which brand AI names most for each.

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Topic trackingSample data

You're holding 1 of 4 tracked topics.

Topic slots4 of 10

— Competitor map

Who leads each topic

Mention share by brand and topic, sample data
Brand
Brambleway BikesBramblewayYou	60%, leads the topic	20%	40%	7%
Spokehaus	33%	67%, leads the topic	47%, leads the topic	27%
Voltaro	27%	27%	13%	47%, leads the topic
Pedalcraft	13%	7%	33%	20%

Mention share averaged across each topic's measured engines. Outlined cells lead the topic.

Showing 3 of 4 topics

Commuter e‑bikesHeldNamed in 4 of 5 question types · 27 points ahead of Spokehaus

— The narrow view

Being named looks like a win.Buyers ask four other ways.

Brambleway Bikes asks ChatGPT what a folding e-bike is and sees its own name. Buyers who ask which folding e-bike to buy hear about Spokehaus, and Brambleway isn't on the list.

— How Stride solves it

See every way buyers ask, not just the easy one.

Step 1: Pick your topics

Pick the categories you want to own

Each one comes with its five questions drafted.

Stride suggests topics from what you sell and the questions you already track. Edit any question, or name a topic of your own.

Topic opportunitiesSample data

Track one to measure its five buyer-question shapes on future scans.

— From onboarding
E-bike conversion kits
~2,400 related Google impressions/mo · GSC
Absent from all 6 related AI answers · Spokehaus named in 4
DefinitionComparisonAlternativesUse caseBuying
— Found in prompts
Step-through e-bikes
~1,100 related Google impressions/mo · GSC
You appear in 2 of 6 related AI answers · Voltaro named in 5
DefinitionComparisonAlternativesUse caseBuying

Step 2: Ask five ways

Five ways buyers ask about it

Two of five on each AI tool. Never when they ask what to buy.

Each topic gets a definition, comparison, alternatives, use-case and buying question, asked on ChatGPT, Gemini, Claude and Perplexity, as your plan includes them.

← TopicsSample data

Folding e‑bikesMeasured

Measured across 3 engines · evidence covers 3 of 5 tracked question shapes.

— Coverage

Question shapes by engine

NamedNamedAbsent

NamedAbsentNamed

AbsentAbsentAbsent

AbsentNamedNamed

AbsentAbsentAbsent

“Which folding e-bike should I buy under $2,000?”

Step 3: Watch the lead

See who leads, and by how much

Seven points behind Spokehaus, but nobody owns it yet.

Stride ranks the brands AI names in the topic, tracks the gap each month, and suggests one action when a topic is close, slipping or held by a rival.

Folding e‑bikesContendingSample data

Named in 3 of 5 question types · 7 points behind Spokehaus · Close enough to flip

Mean mention share across engines in the latest measured period.

#1
SpokehausLeading
47%
#2
Brambleway BikesYou
40%
#3
Pedalcraft
33%
#4
Voltaro
13%

Attack window is open

No brand owns this category cleanly. A focused push on the missing or weak question shapes can flip leadership.

A topic shows where you stand.The rest of Stride helps you move up.

Go from a weak topic to the questions behind it, the rivals in it, and the page that closes the gap.

Questions, answered.

How many topics can I track?

Starter tracks 3 topics, Grow 10 and Scale 25, and any plan can add 5 more for $29 a month. Each topic is checked on your plan's AI tools: ChatGPT on Starter, plus Gemini and Claude on Grow, plus Perplexity on Scale. Google AI Overviews isn't used for topics.

Do topics use up my tracked questions?

No. A topic's five questions sit outside your plan's question allowance (its prompt limit), so tracking a topic leaves the questions you already track untouched.

What are the five kinds of question?

Definition (what it is), Comparison (the best options side by side), Alternatives (what to pick instead of the leader), Use case (which fits a particular need) and Buying (which one to buy). You can edit any of the five; a new wording starts a fresh baseline.

Where do topic suggestions come from?

From the products and services you confirm at signup, and from grouping the prompts you already track. With Google Search Console connected, each suggestion shows how often people search for it. You can also name your own topic and have AI draft its five questions.

What do Owned, Held, Contending and Growing mean?

Each topic takes its label from the AI tool that names you most often. Owned is 80% of answers or more, Held 60% to 79%, Contending 40% to 59% and Growing under 40%.