Mention rate
25 of 48
Mentioned in 52% of answers
Stride asks AI tools like ChatGPT and Gemini the questions your buyers ask, then shows how often you're named, how you compare with rivals, and what to fix next.
Free audit: no account, no card, about two minutes.
Fernhill Tea Co.
AI visibility: Contending
Your brand is appearing across multiple AI engines with growing reach.
Visibility ladder: Contending, between Growing and Leading.
Try it: pick an AI tool
ChatGPT named you in 11 of 16 answers.
Mention rate
25 of 48
Mentioned in 52% of answers
Citation rate
9 of 48
Cited in 19% of answers
+7points
Visibility Index has risen since the last comparable scan
— Real answers from the AI tools your buyers use
— The guesswork
The owner of Fernhill Tea Co. asks ChatGPT for the best loose leaf tea subscription and sees Fernhill. Buyers asking Gemini and Claude hear about Larch & Leaf, and buy there. One search can't tell you if you're winning or slipping.
— How Stride solves it
Step 1: See where you stand
Fernhill is named in 52% of answers (25 of 48), so it's Contending. At 60% it moves up to Leading.
Mentioned in 25 of 48 answers · Across 3 of 3 AI engines
Step 2: Compare with rivals
Stride ranks you against your tracked competitors and the other brands AI names most, even ones you never added.
Step 3: Find the gap
Each AI tool shows how often it names you, and how that changed since the last check. Open one to see the questions it missed and start the fix there. Starter checks ChatGPT; Grow and Scale add more.
AI Engine Overview
ChatGPT: 69% mention rate, Leading. Gemini: 50% mention rate, Contending. Claude: 38% mention rate, Growing.
See the questions behind your standing, who wins them, which pages AI trusts, and the task that helps fix it.
The free audit asks ChatGPT, Perplexity and Gemini up to 20 questions about your business and shows who each answer names.
Stride shows it two ways. Your standing (Growing, Contending, Leading or Owned) comes from your mention rate, the share of answers that name you, with steps at 40%, 60% and 80%. The Visibility Index is a 0 to 100 summary that also weighs links to your site, how positively you're described and how early you're named. It's for comparing with your own earlier scans, not a grade.
Yes. Starter checks ChatGPT weekly on 25 prompts and tracks one competitor. Grow adds Gemini, Claude and Google AI Overviews, checks 50 prompts three times a week and tracks three competitors. Scale adds Perplexity, 300 prompts with the top 100 checked daily, and 15 competitors.
It only shows a change when your two newest comparable scans both sit 5 or more points from your baseline, so one unusual scan doesn't swing it. If you change your prompts, Stride starts a fresh baseline instead of reporting a drop. On Scale, the daily checks on your top 100 prompts don't move the Index; the weekly full scan does.
Mention rate is the share of answers that name your brand. Citation rate is the share that link to your site. Share of voice compares your mentions with every brand AI named in your latest scan, tracked or not.
No. Starter checks weekly and Grow three times a week, so there's no daily line. The home page shows your standing from the latest full scan, the confirmed change since the last comparable scan, and each AI tool's change since the last scan.
The free audit shows how often ChatGPT, Perplexity and Gemini name you, who they name instead, and what to fix first.
Free audit: no account, no card, about two minutes.