Terms of Service

These Terms of Service (“Terms”) govern your access to and use of the websites, applications, APIs, and related services offered by Stride (“Stride,” “we,” “us,” or “our”), including strideftw.com, app.strideftw.com, and any free audit, trial, or demo experiences (collectively, the “Service”).

By creating an account, starting a checkout, running a free audit, or otherwise using the Service, you agree to these Terms. If you are using the Service on behalf of a company or other entity, you represent that you have authority to bind that entity, and “you” includes that entity.

If you do not agree, do not use the Service. Our Privacy Policy explains how we collect and use personal information and is incorporated by reference.

Stride is a generative-engine optimization (GEO) platform. Depending on your plan, the Service may include AI-visibility monitoring across supported engines, competitive benchmarking, scoring and insights, content drafts and structured-data suggestions, integrations with third-party tools you connect, and related analytics.

Features, engines, limits, and plan entitlements may change over time. Current packaging is described on our pricing page. We may update, suspend, or discontinue any part of the Service with reasonable notice when practical, except where immediate action is needed for security, legal, or abuse reasons.

• You must be at least 18 years old and able to form a binding contract.
• You must provide accurate account information and keep it current.
• You are responsible for activity under your account and for keeping credentials secure.
• Notify us promptly at hello@strideftw.com if you suspect unauthorized access.
• One person or entity may not create accounts to evade bans, plan limits, or billing rules.

Paid plans and add-ons are billed in advance on the interval you select (for example monthly or annual), unless we state otherwise at checkout. Prices are shown before purchase; applicable taxes may be added. Payment is processed by our payment provider (currently Stripe). By subscribing, you authorize recurring charges until you cancel.

Cancellations. Monthly plans may be canceled at any time and remain available through the end of the then-current billing period. Annual plans run for the prepaid term unless we expressly agree otherwise. Prepaid credit packs do not expire under ordinary use and stop when the balance reaches zero; they are not a substitute for subscription fees.

Changes and failures. We may change prices or plan contents prospectively with notice. Failed payments may result in suspension or downgrade. Unless required by law or expressly stated at purchase, fees are non-refundable.

Agency, enterprise, or custom agreements may include different commercial terms. If a signed order form conflicts with these Terms, the order form controls for that conflict.

You will not, and will not allow others to:

• Violate law, third-party rights, or these Terms.
• Probe, scan, or attack the Service; bypass rate limits, auth, or entitlement controls; or interfere with other customers’ use.
• Upload malware, scrape the Service beyond permitted interfaces, or reverse engineer except where such restriction is prohibited by law.
• Use the Service to generate or distribute unlawful, deceptive, or infringing content, or to misrepresent AI-generated output as human-authored where disclosure is required.
• Submit personal data you are not authorized to process, or use connected integrations outside the scopes you approve.
• Resell, white-label, or provide the Service to third parties except under an Agency or other plan that expressly permits it.
• Use free audits, trials, or promotional access to systematically extract competitive intelligence beyond ordinary evaluation.

We may investigate suspected abuse and suspend or terminate access when we reasonably believe these rules have been violated.

“Customer Data” means content, domains, prompts, competitor lists, site profiles, connected-account data, drafts, and other materials you (or your users) submit to or generate through the Service for your workspace.

You retain ownership of Customer Data. You grant Stride a worldwide, non-exclusive license to host, process, transmit, display, and create derivative works from Customer Data solely to provide, secure, maintain, and improve the Service for you, and as otherwise described in our Privacy Policy.

You represent that you have all rights needed to submit Customer Data and to connect third-party accounts. You are responsible for the legality of your prompts, published content, and how you use outputs.

The Service uses third-party AI models and data sources. Outputs — including scores, insights, drafts, schema suggestions, and recommendations — can be incomplete, outdated, or incorrect. AI engines change frequently; visibility results are informational, not guarantees of ranking, traffic, revenue, or citation.

You are solely responsible for reviewing outputs before publishing or relying on them. Stride is not a law firm, tax advisor, or substitute for your own SEO/GEO, legal, or commercial judgment.

The Service may integrate with or rely on third parties (for example payment processors, AI model providers, hosting, email, analytics, and platforms you connect such as Google or Shopify). Those services are governed by their own terms. We are not responsible for third-party outages, policy changes, or data handling outside our control, except as required by law.

Stride and its licensors own the Service, including software, designs, trademarks, documentation, and aggregated/de-identified benchmarks that do not identify you or your Customer Data. These Terms do not transfer any Stride IP to you. You may not copy, modify, or create derivative works of the Service except as expressly allowed.

Feedback you provide may be used by Stride without obligation to you.

Each party may receive non-public information from the other. The receiving party will use that information only to perform under these Terms and will protect it with reasonable care. This does not apply to information that is public, independently developed, or rightfully received from another source without duty of confidentiality.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT RESULTS WILL MEET YOUR EXPECTATIONS.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, STRIDE AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND SUPPLIERS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA, EVEN IF ADVISED OF THE POSSIBILITY.

OUR TOTAL LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE AMOUNTS YOU PAID TO STRIDE FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE CLAIM. IF YOU USE ONLY FREE FEATURES, OUR TOTAL LIABILITY WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS (US $100).

Some jurisdictions do not allow certain limitations; in those cases, the above limits apply to the fullest extent permitted.

You will defend and indemnify Stride against claims, damages, and expenses (including reasonable attorneys’ fees) arising from your Customer Data, your use of the Service, your published content, or your breach of these Terms, except to the extent caused by Stride’s willful misconduct.

You may stop using the Service and cancel as described in Section 4. We may suspend or terminate access immediately for non-payment, material breach, legal risk, or misuse. Upon termination, your right to access the Service ends. Sections that by their nature should survive (including IP, disclaimers, liability limits, and indemnity) will survive.

We may update these Terms from time to time. The “Last updated” date will change when we do. Material changes will be communicated by posting on this page and, when appropriate, by email or in-product notice. Continued use after the effective date constitutes acceptance, except where applicable law requires a different process.

These Terms are governed by the laws of the United States and the State of Delaware, without regard to conflict-of-law rules, unless mandatory local consumer law requires otherwise. Courts located in Delaware will have exclusive jurisdiction, except that either party may seek injunctive relief in any court of competent jurisdiction to protect intellectual property or confidential information.

Before filing a claim, you agree to try to resolve the dispute informally by emailing hello@strideftw.com with a brief description of the issue and your preferred resolution.

• These Terms are the entire agreement between you and Stride regarding the Service, superseding prior conflicting terms for the same subject, except signed order forms.
• If any provision is unenforceable, the remainder remains in effect.
• Failure to enforce a provision is not a waiver.
• You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
• Notices to Stride: hello@strideftw.com. Notices to you: the email on your account or a posting in the Service.

Questions about these Terms: hello@strideftw.com. Or visit our contact page.