AI is sending you visitors. Do any of them buy?

Stride reads your Google Analytics to show the visits AI tools like ChatGPT and Gemini send you, and whether they buy.

Free audit: no account, no card, about two minutes.

Start your free 7-day trialCard required. Cancel before day 7 and pay nothing.

AI trafficGoogle Analytics · complete days through Oct 8

Sample data

Last 28 days · what changed

AI visits up 34% to 1,284, led by ChatGPT (+267).

AI assistants are sending more people to your site than before, mostly through ChatGPT. Those visitors convert more often than everyone else.

AI visitors convert at 3.7%, 2.3× everyone else.

All AI visits1,284 34%2.9% of all visits

Value of AI visits$2.3K–$5.2K 52%Estimate · 47 conversions

ChatGPT812 49%

Perplexity241 18%

Gemini139 8.6%

Daily AI visits by assistantSep 11 – Oct 8 · prior 28 days: 958

— The missing link

Analytics counts the visit.Not the answer that sent it.

Say you run Ledgerly, an invoicing app. Google Analytics shows visits from ChatGPT, but not which AI answers link to the pages they land on, or which page to put more work into.

— How Stride solves it

Three steps from AI visit to what to do next.

Step 1: Check they convert

Find out if AI visitors actually convert

Side by side with everyone else on your site.

Stride counts the visits that reach a goal you set in Google Analytics, like a signup or a purchase, and values them from your purchase revenue or a clearly labeled estimate.

Do AI visitors convert?Sample data

AI visitors3.7%

47 of 1,284 visits had a key event

Everyone else1.6%

688 of 42,992 visits had a key event

47 AI conversions × $110 per conversion (customer value × trial-to-paid rate) ≈ $5,170. At your site’s average conversion rate, the same visits would be worth $2,260.

AI visitors convert at 3.7%, 2.3× everyone else.

Step 2: Match pages

Match pages to the AI answers

Two AI answers link to the Paydock comparison. 204 AI visits.

Stride asks AI the questions your buyers ask. When an answer links to one of your pages, Stride shows it beside that page's AI visits and conversions. A match is a lead to act on, not proof the answer sent them.

From AI answer to visitSample data

Visits from Google Analytics, Sep 11 – Oct 8. Separate readings of the same page, not proof that one caused the other.

Page	AI visits	Converted
/invoice-templates/freelancers	318	14
/compare/ledgerly-vs-paydock	204	11
/pricing Not cited	142	9
/features/multi-currency-invoices	—	—

Step 3: Close the gaps

Track the questions you're missing

Your Google searches hint at what buyers ask AI.

When AI visitors land on a page no tracked question links to, Stride suggests your Google searches that match that page, and one click starts tracking it.

Where the gaps areSample data

Ranked by what’s at stake on each page: conversions, then AI visits.

AI visitors convert here, but no tracked prompt cites it

Your best AI pages, and you’re not measuring the questions that lead to them.

/pricing9 conversions · 142 visits
Track a matching search:

AI sends visitors here, but no tracked prompt cites it

You’re not measuring the questions that lead here.

/blog/late-payment-reminder-email71 AI visits
Track a matching search:

Cited, but no AI visits yet

AI answers point here, but nobody clicked through.

/features/multi-currency-invoices2 prompts

It reads the Google accounts you already have.

Read-only access, and no code to add to your site. Stride never changes your Google Analytics setup.

Google Analytics 4Required. Supplies the AI visits, the goals they reach, like signups or purchases, and purchase revenue. Stride reads your last 90 days on its next sync.Every plan · requiredEvery plan · required
Google Search ConsoleSuggests searches to track for the pages AI visitors land on.Every planEvery plan

Stride syncs Google Analytics every six hours. See what each plan includes

First, see which AI answers name you.

The free audit asks ChatGPT, Perplexity and Gemini up to 20 questions about your business and shows you every answer.

Run your free auditFree audit: no account, no card, about two minutes.

Start your free 7-day trialCard required. Cancel before day 7 and pay nothing.

Questions, answered.

Do I need Google Analytics 4 for AI traffic?

Yes. AI traffic reads your GA4 property with read-only access, on every plan. Once it's connected, Stride reads your last 90 days on its next sync, which runs every six hours.

Does Stride count every visit AI sends me?

No, treat the numbers as a floor. AI apps often hide where a visitor came from, so those visits show up in Google Analytics as Direct. Google AI Overviews and AI Mode count as Google Search, because Google doesn't tell websites which one sent the visitor.

Where does the revenue figure come from?

If your Google Analytics records purchases, it's the purchase revenue from AI visits. If not, Stride estimates the value from your conversions and what you say a conversion is worth, and labels it as an estimate.

If a tracked question links to a page, did that answer send the visit?

Not necessarily. Stride shows which tracked questions (prompts) cite a page next to that page's AI visits, but they're separate readings. Treat a match as a lead worth acting on, not proof.

Which AI tools does AI traffic cover?

Visits from ChatGPT, Perplexity, Gemini, Claude, Copilot and other AI assistants Stride recognizes. Citations come from the AI tools on your plan: ChatGPT on Starter, plus Gemini, Claude and Google AI Overviews on Grow, plus Perplexity on Scale.