Privacy Policy

This Privacy Policy explains how Stride (“Stride,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit strideftw.com, use app.strideftw.com, run a free audit, or otherwise interact with our generative-engine optimization (GEO) services (the “Service”).

For privacy requests, email hello@strideftw.com. Our Terms of Service govern use of the Service.

Information you provide. Account details (name, email, password or auth provider data), billing and company information, support messages, feedback, and any content you submit to the Service — for example site domains, brand details, prompts, competitor names, drafts you edit, and configuration in your workspace.

Information from integrations you connect. If you connect Google Analytics, Google Search Console, Shopify, WordPress, or similar tools, we receive data authorized by those OAuth/scopes or credentials — such as property identifiers, traffic and search metrics, product catalog fields, or site content needed to provide the features you enable. You control which integrations you connect and can disconnect them in product settings. Disconnecting a Google Analytics or Search Console connection removes its stored credentials, cached provider data, and provider-derived proof observations. We may retain limited non-sensitive aggregate proof status and a disconnect audit marker where needed for integrity, security, legal, or dispute purposes.

Shopify app data. The Stride Shopify app reads the product catalog and, only after the merchant grants the optional permission, published online-store pages, articles, and collections. It does not request Shopify customer or order data. We use that data only to provide the connected catalog and content-analysis features. An uninstall revokes the app's access credentials; Shopify's required shop-redaction request permanently removes the imported Shopify data.

Free audit and marketing interactions. When you run a free audit or submit a form, we collect the domain or URL you submit, contact details you choose to share, and technical results of the audit.

Automatically collected data. Device and browser type, IP address, approximate location derived from IP, referring URLs, pages viewed, and diagnostic logs. We also use cookies and similar technologies as described below.

Payment data. Payments are processed by Stripe. We receive limited billing metadata (for example last four digits, card brand, subscription status). We do not store full card numbers on our servers.

We use personal information to:

• Provide, operate, secure, and improve the Service — including scans, scores, insights, content drafts, and integrations.
• Create and manage accounts, authenticate users, and enforce plan limits.
• Process payments, prevent fraud, and send transactional email (receipts, security alerts, product notices).
• Respond to support requests and communicate about the Service.
• Send optional product or marketing messages where permitted; you can unsubscribe from marketing emails.
• Monitor abuse, debug issues, and maintain integrity of measurement and billing.
• Comply with law and enforce our Terms.
• Generate aggregated or de-identified statistics that do not reasonably identify you or your customers.

We do not sell your personal information. We do not use your private prompts or Customer Data to train public foundation models. Processing required to generate your outputs (for example sending a prompt to an AI provider to complete a scan or draft) is done to provide the Service to you.

Essential cookies are needed for the site and product to function (for example session, security, and consent preference storage). These do not require opt-in.

Optional analytics cookies or similar technologies help us understand how the marketing site is used. On strideftw.com, optional analytics run only if you Accept in the cookie banner. You can change that choice anytime:

Cookies

Browser controls may also block or delete cookies; some features may not work without essential cookies.

We share personal information only as needed:

• Service providers who process data on our instructions — for example hosting (such as Vercel), application infrastructure and databases, payment processing (Stripe), email delivery (Resend), AI model routing and inference providers used to power scans and drafts, search/SERP data providers where applicable, and error or operations tooling.
• Platforms you connect — when you authorize an integration, data flows between Stride and that platform as needed for the connected features.
• Legal and safety — if required by law, regulation, legal process, or to protect rights, safety, and integrity of the Service or users.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to appropriate confidentiality.
• With your direction — for example when you invite teammates, share a report link, or ask us to work with your agency.

We do not share Customer Data with other Stride customers for their commercial use. Workspace data stays private to your organization except where you explicitly share it.

Scans and content features send relevant inputs (such as prompts, page excerpts, or structured brand context) to third-party AI providers so we can return results to your workspace. Those providers process data as our processors / service providers for that purpose. Do not submit information you are not authorized to process, especially sensitive personal data that is not needed for GEO work.

We retain personal information for as long as your account is active and as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Scan results, logs, and backups may be retained for limited periods for reliability, security, and billing integrity. When you cancel, we delete or de-identify Customer Data within a reasonable period after account closure, except where retention is required by law or for legitimate dispute/security needs. Disconnecting an integration follows the more specific deletion process described in “Information from integrations you connect” above; retained aggregate proof status and audit markers do not retain provider credentials, raw provider snapshots, or provider-derived proof observations.

We use administrative, technical, and organizational measures designed to protect personal information — including encryption in transit, access controls, and tenant isolation in the product. No method of transmission or storage is completely secure; if you believe your account has been compromised, contact us immediately.

Stride operates primarily from the United States. If you access the Service from another country, your information may be transferred to and processed in the United States and other countries where we or our providers operate. Where required, we use appropriate transfer mechanisms.

Depending on where you live, you may have rights to access, correct, delete, export, or restrict certain personal information, or to object to certain processing. You may also have the right to appeal a denial or to lodge a complaint with a supervisory authority.

To exercise rights, email hello@strideftw.com. We may need to verify your request. Authorized agents may submit requests where the law allows, subject to verification.

U.S. state privacy (including CCPA/CPRA). We do not “sell” or “share” personal information as those terms are commonly defined for cross-context behavioral advertising in the California Consumer Privacy Act, and we do not use sensitive personal information for purposes that require a right to limit under CPRA beyond what is needed to provide the Service. California residents may request know/delete/correct and non-discrimination for exercising rights.

EEA/UK. Where GDPR or UK GDPR applies, we process personal data on bases that may include contract performance, legitimate interests (for example securing and improving the Service), consent (for optional cookies/marketing where required), and legal obligation. You may withdraw consent where processing is consent-based.

The Service is not directed to children under 16 (or the age required by local law). We do not knowingly collect personal information from children. If you believe we have, contact us and we will take appropriate steps to delete it.

The Service may link to third-party sites or contain content from connected platforms. Their privacy practices are their own. Review their policies before providing information to them.

We may update this Privacy Policy from time to time. The “Last updated” date will change when we do. Material changes will be posted on this page and, when appropriate, communicated by email or in-product notice.

Privacy questions and requests: hello@strideftw.com. Or use our contact page.