Brand integrity checks whether AI engines are telling the truth about your brand — pricing, features, policies, and facts — compared to what's on your site.
What it is
Mention scanning asks "did the engine name us?" Brand integrity asks "when it named us, was it accurate?" Stride:
- Pulls recent AI answers where your brand was mentioned
- Extracts factual claims about your brand
- Compares each claim against your crawled site content (ground truth)
- Marks each claim Accurate, Unsupported (your site doesn't back it up) or Contradicted (your site says otherwise), and gives flagged claims a severity
This is distinct from competitive mention tracking or your Visibility Index.
Where to find it
Brand → Brand Integrity in the sidebar.
When to use it
Run a brand integrity scan when:
- You see incorrect pricing or feature lists in ChatGPT/Perplexity answers
- You've rebranded, repriced, or changed policies and want to know if AI lagged
- Sales or support reports buyers arriving with wrong assumptions from AI
Findings link to recommended fixes in Actions — usually content, schema, or clarifying pages that make the correct facts easy for models to ground on.
How to use it
- Open Brand → Brand Integrity for your site.
- Choose Run scan. Stride checks up to 15 answers that mentioned your brand in your latest visibility scan, spread across engines, against your crawled pages. An AI Readiness scan does not supply those answers. If none exist yet, the page links to Health → Scans so you can run a visibility scan.
- Read the summary: Accuracy, Flagged and Engines. When claims are flagged, choose Review N flagged claims to jump to them.
- Each finding shows the AI claim, its verdict and severity, and a suggested fix. Choose Fix this claim to turn it into an action.
- After you publish the fix, choose Re-run after fixes to check again.
Ground truth is your site
The scanner judges claims against content Stride has crawled from your domain — not against internal docs Stride cannot see. If the correct answer lives only in a PDF or gated portal, publish a public page models can cite.
Plan & limits
Brand integrity scanning is available on Grow and above. On Starter the page reads Available on Grow and above with a link to compare plans. See pricing.
FAQ
Will fixing findings improve my score? Indirectly — clearer public facts help models cite you correctly, which supports citability and content-quality pillars. The integrity scan itself does not replace scheduled visibility measurement.
Can Stride force an engine to change its answer? No. Stride surfaces the problem and the content fixes most likely to help over time.
Is this the same as mention scanning? No. Mention scanning tracks whether you appear. Brand integrity tracks whether what engines say about you is supported by your site.