Stride

Prospect audits

Run branded AI visibility audits for prospects on the Agency plan, share the report, and turn a prospect into a client.

Last updated 2026-10-28

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The Agency plan includes 100 prospect audits a month: an AI visibility audit of a prospect's site, under your agency's branding, that you send them yourself.

Overview / What it is

A prospect audit is the same audit as Stride's free audit. It asks ChatGPT, Perplexity and Gemini up to 20 buying questions about the prospect's category, and reports how often the prospect is mentioned, which competitors the engines recommend instead, and a ranked list of fixes.

The report shows your agency's logo and name from Agency → Agency branding, or your account name if you haven't saved any branding. It has no Stride pricing, sign-up buttons, or product pitch, and every fix is open. Stride never emails your prospect. You share the report link yourself.

When to use it

Use it before a pitch or a first call, to show a prospect where they stand in AI answers and what you would fix first.

How to use it

Run an audit. Open Agency → Prospects, enter the prospect's website and, if you like, up to three competitor websites separated by commas, and choose Run audit. Every competitor you enter is listed in the report, including one AI never mentions.

For a local business, also enter its Market, such as a city, and choose how far its customers travel. The audit then asks the questions nearby buyers would ask, so the prospect is compared with businesses in their area rather than national brands. Left blank, the market is read from the prospect's website.

The audit takes a few minutes. Its row shows Running until the report is ready.

Share the report. When the row shows Ready, choose Open report to read it or Copy link to send it. Anyone with the link can open the report, so send it only to the prospect.

Convert a prospect to a client. Choose Convert to client, pick a Starter, Grow, or Scale plan, and choose Add client. The client is added to your Agency subscription and billed from today, prorated, exactly like Add client. Their profile and prompts start from the audit, and you confirm them before the first scan. The row then shows Client.

Definitions

  • Prospect audit — a branded audit your agency runs for a prospect. It appears only in your agency's Prospects list.
  • Monthly allowance — 100 prospect audits each calendar month (UTC). Unused audits don't carry over.

Plan & limits

  • 100 prospect audits a month, included in the $299 Agency platform fee. The count resets on the 1st.
  • An audit that fails doesn't count toward the 100.
  • Anyone who can add clients can run and convert prospect audits: the owner, admins, and employees with billing access. Client logins can't.

FAQ / Troubleshooting

Does Stride contact my prospect?

No. Stride doesn't email or add your prospect to any list.

Why does the report show my account name instead of my logo?

You haven't saved agency branding yet. Save it in Agency → Agency branding; reports you open afterwards use it.

What happens when I've used all 100?

Run audit is turned off until the 1st of next month. Reports you already ran stay available.

— Free audit · no account requiredFree breakdown · no account required

See where you stand
in the answers that matter.

See your measured mention and citation outcomes, the competitors AI recommends instead, and three evidence-backed fixes — free.