Owners ask AI which CPA to hire. Does it mention your firm?
Enter your firm and the town you serve. Stride hands ChatGPT a question a business owner would type and shows the accountants it recommends first.
— Free check · ChatGPT
Clients from AI are ready to book.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to call.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about accountants today. The ones that show up first are the ones their rivals have to catch.
Not named? Start here.
An owner choosing an accountant wants proof of the licence, proof you know their kind of business, and a sense you answer email outside tax season. AI looks for the same three things in public.
- 1A licence AI can look upPut each CPA’s licensing state on their bio and make sure it matches your state board’s record, which many states publish through CPAverify. Name Enrolled Agents as EAs, the credential the IRS grants, and keep AICPA membership separate from the licence itself.
- 2Software directories filled inIf your team is listed as QuickBooks ProAdvisors or in Xero’s advisor directory, complete those profiles with the industries you serve and the city you work from. They are public pages that describe exactly who you help.
- 3A page for each kind of workBusiness returns, monthly books, year-round planning, IRS letters, S corp payroll and fractional CFO work draw different clients. Give each its own page saying who it suits and how an engagement starts.
- 4Plain claims onlyNever promise a refund, a smaller bill or a closed audit. The AICPA Code of Professional Conduct, your state board’s advertising rules and Circular 230 all bar misleading claims, and specific, checkable descriptions of your work are what AI repeats anyway.
How Stride gets your firm named.
Every week Stride checks which accounting firms AI suggests near you for taxes, books and IRS trouble, works out what each answer leans on, and drafts the service pages you are missing.
- — Client questions
Know what clients ask AI
Stride puts owner and household questions to AI tools like ChatGPT and Gemini, from whether to elect S corp status to who replies to an IRS letter, and marks the ones that bring up your firm.
Owner tax questionsSample data - Should my LLC be taxed as an S corp?ChatGPT: Not namedGemini: NamedClaude: Not named
- Who can answer an IRS notice for me?ChatGPT: Not namedGemini: Not namedClaude: Not named
- Best accountant for a dental practice near meChatGPT: NamedGemini: Not namedClaude: Named
- Do I need a bookkeeper or a CPA?ChatGPT: NamedGemini: NamedClaude: Not named
- — Competitor tracking
Track the accountants AI picks instead
Stride counts how often each local firm turns up in AI answers for returns, bookkeeping and planning, so you can see who owns which kind of client and whether your count is climbing.
Who AI namesSample data Answers each firm was named in, out of 22
- Larkbridge Tax & AdvisoryTracked12 / 22
- Your firmYou7 / 22
- Copperfield Ledger CPAsTracked7 / 22
- Northvale Bookkeeping Co.4 / 22
- — Competitor strategy
See exactly why they win
If one firm keeps getting the S corp question, Stride lays out what the answer drew on, such as a ProAdvisor listing, a payroll guide on their site and reviews from owners, and lists what your side lacks.
Why AI picks Larkbridge Tax & AdvisorySample data “Which CPA is best for an S corp owner near me?”
What AI relied on
- Their reasonable salary explainerTheir siteChatGPT, Claude
- QuickBooks ProAdvisor profileDirectoryGemini
- Google reviews from ownersReviewsChatGPT, Gemini
What you’re missing
- An S corp page for owners in your state
- Licence details matching the state board
- Industries you serve named on each profile
- — Content
Get the pages written for you
Stride drafts explainers and service pages from what your site already says, in language an owner follows without a glossary. A CPA on your team checks every figure and claim before anything goes live.
Coming soonPublish straight to your website.
DraftSample data Service explainer4 of 5 checks metGot an IRS letter? What it usually means and what to send back
- Short answer first
- Common notice types explained
- No promised outcome
- Reviewed by a licensed CPA · needs your eye
- Matches your service list
Related industries
- Financial advisorsSee whether ChatGPT names your practice when someone nearing retirement or running a business asks which advisor to trust.
- Insurance agenciesSee whether ChatGPT names your agency when people ask who to call about home and auto, business cover or life insurance.
- Mortgage brokers and lendersSee whether ChatGPT names you when a home buyer asks which lender or broker to use for a first home, a VA loan or a refinance.
- Divorce lawyersSee whether ChatGPT names your firm when someone starting a divorce asks which family lawyer to trust.
Questions, answered.
How does a CPA firm get recommended by ChatGPT?
Make the firm easy to place. State each licence and credential so it matches the public record, finish your software directory profiles, publish a page per service and per industry you know well, and ask happy clients to say in reviews what you did for them.
Can we mention refunds or savings to get named?
Avoid it. Promising a refund or a lower bill invites trouble under your state board’s rules and Circular 230. Describe the work, who it is for and how it runs instead. That is also the material AI quotes.
Does an Enrolled Agent or bookkeeper show up the same way?
AI treats them as different answers to different questions. Someone asking about an IRS letter may be pointed to an EA, while a growing company asking for a CFO gets other names. Say clearly which credentials your people hold and which jobs they do.
How close is this check to what a client sees?
Close, not identical. Stride sends the question through OpenAI’s API with web search on, the way its ongoing tracking works. A signed-in ChatGPT user can get a different reply, and the names shift from day to day.
Why only three accountants?
The check keeps the first three firms in the answer, in order, because most owners contact one of them and stop there. The free audit and the walkthrough cover more services and more AI tools.