Home buyers ask AI who to get a mortgage from. Does it send them to you?
Enter your company or your own name and your market. Stride asks ChatGPT what a buyer about to get preapproved would ask, then shows the lenders it names first.
— Free check · ChatGPT
Borrowers from AI are ready to book.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to call.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about lenders today. The ones that show up first are the ones their rivals have to catch.
Not named? Start here.
A borrower is about to sign for the biggest debt of their life, so they want someone licensed, reachable and used to loans like theirs. AI builds its answer from public records, reviews and pages that explain each loan type.
- 1Your NMLS ID everywhere it belongsShow your company and loan officer NMLS IDs on your site and profiles as federal and state rules require, and check that NMLS Consumer Access lists the same names and states. A licence AI can find is a reason to suggest you.
- 2No numbers in your marketing pagesLeave out rates, APRs, payment amounts and down payment figures. Under Regulation Z they are trigger terms that require extra disclosures, and the MAP rule bars misleading mortgage ads. Explain how loans work instead.
- 3A page for each borrower and loanFirst-time buyers, FHA, VA, refinancing, self-employed income and jumbo loans each raise their own worries. Give each a page on who qualifies in general terms and what documents to gather, and never imply a link to a government agency.
- 4Reviews and referral partners lined upAsk closed borrowers to say what kind of loan they got and how the process went, on Google and the review platforms you use. Make sure the agents who refer you describe you the same way you describe yourself.
How Stride gets your business named.
Every week Stride checks which lenders and brokers AI suggests in your market for each loan type, reads what those answers draw on, and drafts loan pages without rates or figures.
- — Borrower questions
Know what borrowers ask AI
Stride poses buyer and homeowner questions to AI tools like ChatGPT and Gemini, from how preapproval works to whether a freelancer can qualify, and shows which answers include you.
Home buyer questionsSample data - Is a mortgage broker better than my bank?ChatGPT: Not namedGemini: NamedClaude: Not named
- Who lends to self-employed people near me?ChatGPT: NamedGemini: Not namedClaude: Not named
- Best VA loan lender for a first homeChatGPT: Not namedGemini: Not namedClaude: Not named
- What documents do I need for preapproval?ChatGPT: NamedGemini: NamedClaude: Named
- — Competitor tracking
Track the lenders AI picks instead
Stride follows which lenders, brokers and loan officers AI names in your market for each loan type, how often they come up, and whether you are gaining on them.
Who AI namesSample data Answers each lender was named in, out of 21
- Cedarpoint Home LendingTracked12 / 21
- Halvorsen Mortgage PartnersTracked8 / 21
- YouYou6 / 21
- Ridgeway Loan Co.2 / 21
- — Competitor strategy
See exactly why they win
If a rival keeps getting the VA question, Stride shows what the answer used, such as reviews from veterans, a VA guide on their site and their NMLS record, then lists the gaps you can close.
Why AI picks Cedarpoint Home LendingSample data “Who is the best VA loan lender near me?”
What AI relied on
- Their VA eligibility guideTheir siteChatGPT, Gemini
- Zillow lender reviewsReviewsChatGPT
- NMLS Consumer Access recordLicenceClaude
What you’re missing
- A VA page that explains steps, not figures
- Reviews from veterans who closed with you
- NMLS ID shown on every profile
- — Content
Get the pages written for you
Stride writes loan explainers from facts already on your site, with no rates, payments or other trigger terms. You or your compliance contact review each draft against your lender’s and state’s rules before publishing.
Coming soonPublish straight to your website.
DraftSample data Loan guide4 of 5 checks metBuying with self-employed income: what lenders look at and what to bring
- Answer in the first paragraph
- Document checklist included
- No rates or payment figures
- NMLS ID and Equal Housing notice · needs your eye
- Loan types match what you offer
Related industries
- Real estate agentsSee whether ChatGPT names you when people ask which agent to list with, buy a first home with or call before a move.
- Insurance agenciesSee whether ChatGPT names your agency when people ask who to call about home and auto, business cover or life insurance.
- Financial advisorsSee whether ChatGPT names your practice when someone nearing retirement or running a business asks which advisor to trust.
- CPAs and accounting firmsSee whether ChatGPT names your firm when an owner asks who should do their business taxes, books or IRS letter.
Questions, answered.
How do mortgage brokers get recommended by ChatGPT?
Make yourself easy to verify and easy to match. Keep your NMLS details consistent, publish a page for each loan type and borrower you serve, collect reviews that name the loan, and stay in step with the agents who send you clients.
Can we mention rates to win AI answers?
No, and you do not need to. Rates move and trigger disclosure duties, while AI answers about who to use lean on reviews, licensing and clear explanations. Keep pages to how each loan works.
What disclosures should these pages carry?
At a minimum, your NMLS IDs and the Equal Housing Opportunity statement or logo, plus anything your state or employing lender requires. Stride marks missing items on each draft, but your compliance review has the final say.
Is this what a borrower sees in ChatGPT?
Broadly. The check asks through OpenAI’s API with web search enabled, matching Stride’s regular tracking. The ChatGPT app can answer a signed-in borrower differently, and results change over days.
Why does the check stop at three lenders?
It keeps the first three lenders ChatGPT names, in order, because those are the ones a buyer usually calls. The free audit and the walkthrough go wider, across loan types and AI tools.