Shoppers ask AI which insurance agent to call. Is your agency one of them?
Type your agency and your town. Stride gives ChatGPT a question a policy shopper would ask and shows which agencies come up first.
— Free check · ChatGPT
Customers from AI are ready to book.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to call.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about agencies today. The ones that show up first are the ones their rivals have to catch.
Not named? Start here.
Most people never meet their agent until a claim, so they pick on proof: licensed, local, and able to place the kind of cover they need. AI checks those same things before it suggests an agency.
- 1Licence and lines on the pageList each producer’s state licence and lines of authority, such as property and casualty or life and health, and make sure your state department of insurance lookup shows the same names and address.
- 2Independent or captive, said plainlyIf you quote several carriers, say so and name them where your appointments allow. If you represent one company, say that too and keep its find-an-agent profile current. AI answers often split on exactly this.
- 3One page for each line you writeBundled home and auto, business owner policies, term and whole life, umbrella cover and Medicare help each need their own page explaining who it fits and what a review with you involves. Keep Medicare pages general and follow CMS marketing rules and carrier guidance.
- 4Reviews about service, not priceAsk customers to describe a claim you helped with or a policy review that found a gap. Those details are easier for AI to quote than a star rating, and they avoid promises about premiums.
How Stride gets your agency named.
Each week Stride sees which agencies AI points people to in your area for personal, business and life cover, finds what each mention rests on, and drafts the pages that would add yours.
- — Customer questions
Know what customers ask AI
Stride asks AI tools like ChatGPT and Gemini the things policy shoppers wonder about, from whether an independent agent finds better cover to what an umbrella policy adds, and flags where your agency appears.
Policy shopper questionsSample data - Is an independent agent better than going direct?ChatGPT: NamedGemini: Not namedClaude: Not named
- Who insures a small landscaping business near me?ChatGPT: Not namedGemini: Not namedClaude: Not named
- Do I need umbrella insurance if I own a rental?ChatGPT: Not namedGemini: NamedClaude: Named
- Best local agent to bundle home and carChatGPT: NamedGemini: NamedClaude: Not named
- — Competitor tracking
Track the agencies AI picks instead
Stride logs which agencies, independent and captive, AI names for each line of cover near you, how often each one appears, and how your number changes month to month as pages go up.
Who AI namesSample data Answers each agency was named in, out of 24
- Brightwater Insurance GroupTracked13 / 24
- Kestrel Lane AgencyTracked9 / 24
- Mapleford Benefits5 / 24
- Your agencyYou4 / 24
- — Competitor strategy
See exactly why they win
When one agency keeps winning the business insurance question, Stride shows what fed that answer, perhaps a Trusted Choice profile, a page per trade they cover and reviews from owners, and lists the pieces you lack.
Why AI picks Brightwater Insurance GroupSample data “Who is the best agent for small business insurance near me?”
What AI relied on
- Trusted Choice agency profileDirectoryChatGPT, Gemini
- Their contractor insurance pageTheir siteChatGPT, Claude
- Google reviews from business ownersReviewsGemini
What you’re missing
- Pages for the trades you insure most
- Carriers you place business with named
- Producer licences listed for each agent
- — Content
Get the pages written for you
Stride drafts coverage explainers from the facts on your site, written for the questions people have before they request a quote. You check each one against your carrier appointments and state rules before it is published.
Coming soonPublish straight to your website.
DraftSample data Coverage explainer4 of 5 checks metWhat an umbrella policy covers that home and auto do not
- Direct answer in the opening
- Examples in everyday language
- No premium figures or promises
- Licence details in the footer · needs your eye
- Lines match what you write
Related industries
- Mortgage brokers and lendersSee whether ChatGPT names you when a home buyer asks which lender or broker to use for a first home, a VA loan or a refinance.
- Financial advisorsSee whether ChatGPT names your practice when someone nearing retirement or running a business asks which advisor to trust.
- CPAs and accounting firmsSee whether ChatGPT names your firm when an owner asks who should do their business taxes, books or IRS letter.
- Real estate agentsSee whether ChatGPT names you when people ask which agent to list with, buy a first home with or call before a move.
Questions, answered.
How does an insurance agency get recommended by ChatGPT?
Give AI facts it can confirm. Match your licence records, say whether you are independent or captive and which carriers you place with, write a page for each line of cover, and gather reviews that describe the service people received.
Does being independent help with AI answers?
It helps for questions that ask for choice, such as comparing carriers. Captive agents can still be named, especially for a brand’s own customers, when the carrier’s locator and your own pages agree on who you are.
Can Stride write about Medicare?
Only general, educational drafts, and you stay responsible for them. Medicare marketing has its own CMS rules and carrier requirements, so anything about Medicare plans should be reviewed by whoever handles compliance at your agency before it goes live.
Will this check match what a customer sees in ChatGPT?
It comes close. Stride sends the question to OpenAI’s API with web search on, the same route its tracking takes. People using the ChatGPT app while signed in may see a different list, and answers drift day to day.
Why does it list only three agencies?
Stride keeps the first three agencies in the reply, in the order given, since few shoppers call further down. The free audit and the walkthrough test more lines of cover and more AI tools.