Before they tell anyone, people ask AI about divorce. Is your firm in the answer?
Add your firm and your city. Stride asks ChatGPT the quiet question someone ending a marriage would ask, and lists the family lawyers it names first.
— Free check · ChatGPT
Clients from AI are ready to book.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to call.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about lawyers today. The ones that show up first are the ones their rivals have to catch.
Not named? Start here.
Someone ending a marriage wants a lawyer who is steady, discreet and knows the local family court. AI pieces that together from credentials, reviews and pages that answer custody and money questions calmly.
- 1Family law credentials, named in fullIf you are an AAML Fellow, or hold state family law certification where it exists, as in Texas, Florida and California, name the body on your bio page. A named credential is something AI can check against that organization’s own listing.
- 2Profiles that agree everywhereAvvo, Justia, Martindale-Hubbell and Super Lawyers should list the same practice areas, courts and office address. Put family law first if it is most of your work.
- 3One page per pathContested divorce, mediation, custody, child support, high-asset division and prenuptial agreements each raise different worries. Give each a page on how the process runs in your state and what the first meeting covers.
- 4Reviews that protect privacyFew clients want their divorce on Google under their own name. Keep reviews optional, let people stay vague, and never mention a case in a reply. Your state’s advertising rules and ABA Model Rule 7.1 still apply.
How Stride gets your firm named.
Every week Stride sees which family lawyers AI suggests in your county for custody, mediation and contested cases, looks at why, and drafts pages to fill the gaps.
- — Client questions
Know what clients ask AI
Stride asks AI tools like ChatGPT and Gemini what people weighing a divorce want to know, from who keeps the house to how custody gets decided, and shows where your name appears.
Questions before a divorceSample data - Do I need a lawyer if we agree on everything?ChatGPT: Not namedGemini: NamedClaude: Not named
- Best custody lawyer for fathers near meChatGPT: Not namedGemini: Not namedClaude: Not named
- Is mediation cheaper than a contested divorce?ChatGPT: NamedGemini: Not namedClaude: Named
- Which lawyer handles divorces involving a family business?ChatGPT: NamedGemini: NamedClaude: Not named
- — Competitor tracking
Track the lawyers AI picks instead
Stride records which divorce lawyers AI puts forward in your area for each kind of case, how often they appear, and how your count changes as you publish.
Who AI namesSample data Answers each firm was named in, out of 19
- Ashgrove Family LawTracked13 / 19
- Pellingham & RoweTracked9 / 19
- Quillmont Mediation Group6 / 19
- Your firmYou4 / 19
- — Competitor strategy
See exactly why they win
When a rival keeps getting named for custody, Stride shows the sources behind it, perhaps an AAML profile, a custody guide on their site and a run of calm reviews, then lists the pieces you have not built yet.
Why AI picks Ashgrove Family LawSample data “Who is the best child custody lawyer near me?”
What AI relied on
- Their custody process guideTheir siteChatGPT, Gemini
- AAML Fellow profileCredentialClaude
- Avvo client reviewsReviewsChatGPT
What you’re missing
- A custody page written for your county’s court
- Family law certification named on your bio
- Answers on temporary orders and parenting plans
- — Content
Get the pages written for you
Stride writes drafts in a steady, plain voice using facts from your own site, so a worried reader understands the process. You review each one for accuracy and compliance before it is published.
Coming soonPublish straight to your website.
DraftSample data Practice area guide4 of 5 checks metContested or mediated: how a divorce moves through court here
- Plain answer up top
- Each stage explained in order
- Mediation option covered
- Required disclaimer present · needs your eye
- Checked against your site
Related industries
- Criminal defense lawyersSee whether ChatGPT names your firm when someone facing a charge asks which defense lawyer to call.
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- Real estate agentsSee whether ChatGPT names you when people ask which agent to list with, buy a first home with or call before a move.
Questions, answered.
How do I get my family law firm recommended by ChatGPT?
Make your focus and credentials easy to confirm. Keep Avvo, Justia, Martindale-Hubbell and Super Lawyers consistent, name AAML fellowship or state certification if you have it, write a page for each type of case, and collect reviews that respect client privacy.
Can divorce clients leave reviews without exposing their case?
Yes. A review can speak to responsiveness and clarity without naming a spouse, a child or a settlement. Never confirm details in a reply, since your duty of confidentiality applies there too.
Is this the answer a client sees in ChatGPT?
Similar, not the same. The check queries OpenAI’s API with web search enabled, matching how Stride tracks answers over time. Someone logged in to the ChatGPT app may see a different reply, and answers move from one day to the next.
Does AI favor big firms for divorce?
Not necessarily. AI names whoever the web describes clearly for the question asked. A small practice with a strong custody page and consistent profiles can be named ahead of a larger firm that never explains its work.
Why are only three lawyers shown?
The check keeps the first three lawyers in ChatGPT’s answer, in order, since those are the names a reader sees before anyone else. The free audit and the walkthrough cover more case types and other AI tools.