Charged late at night, people ask AI who to call. Does it give your name?
Type your firm and your city. Stride puts a worried defendant’s question to ChatGPT and shows the defense firms it names first.
— Free check · ChatGPT
Clients from AI are ready to book.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to call.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about firms today. The ones that show up first are the ones their rivals have to catch.
Not named? Start here.
Someone facing a charge wants a lawyer who has handled this exact situation and will pick up today. AI works out who that is from directories, credentials and pages that answer the frightening questions.
- 1Directory profiles that agreeAvvo, Justia, Martindale-Hubbell, Super Lawyers and your state bar listing should all show the same name, offices, bar admissions and charge types. Mismatched details leave AI unsure it has the right lawyer.
- 2Credentials stated exactlyIf you hold board certification in criminal law, for example from the Texas Board of Legal Specialization or the Florida Bar, name the certifying body. List NACDL membership too. Many states reserve the word “specialist” for certified lawyers.
- 3A page for every chargeDUI or DWI, possession, domestic violence, theft, federal cases and expungement each get their own page: what happens after an arrest, what is at stake, and what the first meeting covers.
- 4Speed and privacy, up frontSay when someone answers, whether you take after-hours and jail calls, and that a consultation is confidential. Keep results and reviews within ABA Model Rule 7.1 and your state’s advertising and confidentiality rules.
How Stride gets your firm named.
Each week Stride asks AI which defense firms it recommends near you for each kind of charge, works out why those firms were picked, and drafts the pages that help you catch up.
- — Client questions
Know what clients ask AI
Stride puts the questions people type the night of an arrest, from bail to whether a first DUI means jail, to AI tools like ChatGPT and Gemini, and marks which answers include your firm.
Questions after an arrestSample data - What happens at a first DUI court date?ChatGPT: NamedGemini: Not namedClaude: Not named
- Best lawyer for a shoplifting charge near meChatGPT: Not namedGemini: Not namedClaude: Not named
- Can a domestic violence charge be dropped?ChatGPT: NamedGemini: NamedClaude: Not named
- Which lawyer handles federal fraud cases nearby?ChatGPT: Not namedGemini: NamedClaude: Named
- — Competitor tracking
Track the firms AI picks instead
Stride counts which defense firms AI recommends for DUI, theft, federal and other charges in your area, and charts your share against the firms you choose to watch.
Who AI namesSample data Answers each firm was named in, out of 22
- Garrow & Pike DefenseTracked16 / 22
- Thornbury Criminal LawTracked12 / 22
- Your firmYou7 / 22
- Wexcombe DWI Defense4 / 22
- — Competitor strategy
See exactly why they win
If AI keeps naming a rival for DWI, Stride lays out what it drew on, such as their arrest guide, their board certification and their Justia profile, and turns what you lack into a short task list.
Why AI picks Garrow & Pike DefenseSample data “Who is the best DWI lawyer near me?”
What AI relied on
- Their DWI arrest guideTheir siteChatGPT, Claude
- Justia lawyer profileDirectoryGemini
- Board certification listingCredentialChatGPT
What you’re missing
- A DWI page that covers the license suspension hearing
- Board certification named on your bio page
- After-hours contact details on every page
- — Content
Get the pages written for you
Stride drafts charge pages from facts already on your site, in calm plain language, with room for the disclaimers your state requires. Nothing goes live until your firm has reviewed it.
Coming soonPublish straight to your website.
DraftSample data Charge page4 of 5 checks metArrested for DWI: first steps, the license hearing and what your lawyer does next
- Opens with what to do right now
- Court steps in order
- Confidential consultation explained
- State disclaimer added · needs your eye
- Matched to facts on your site
Related industries
- Personal injury lawyersSee whether ChatGPT names your firm when someone hurt in a crash asks which lawyer to call.
- Divorce lawyersSee whether ChatGPT names your firm when someone starting a divorce asks which family lawyer to trust.
- Real estate agentsSee whether ChatGPT names you when people ask which agent to list with, buy a first home with or call before a move.
Questions, answered.
How do I get my criminal defense firm recommended by ChatGPT?
Give AI consistent facts to verify and clear pages to quote. Match your Avvo, Justia, Martindale-Hubbell, Super Lawyers and state bar profiles, name any board certification and NACDL membership, write a page for each charge you take, and say how quickly someone can reach you.
Can a defense firm publish case results and reviews?
Often, with care. ABA Model Rule 7.1 bars misleading claims, and many states add their own disclaimer and testimonial rules. Client confidentiality also limits what you can say about any matter, so get consent and keep details general.
Is this the answer a client sees in ChatGPT?
Near enough to act on, but not a mirror. The check runs through OpenAI’s API with web search switched on, which is also how Stride tracks answers. A signed-in ChatGPT user may get a different reply, and replies shift daily.
Do people really ask AI for a defense lawyer?
Someone facing a charge is frightened and may not want to tell anyone yet. Typing the question into an AI tool feels private. Run the check for your city and see which firms come back.
Who checks the pages Stride writes?
You do. Stride drafts from what your site already says. Your firm reviews every page for accuracy and advertising compliance and decides what gets published.