After a crash, people ask AI which lawyer to call. Is it your firm?
Enter your firm and your city. Stride asks ChatGPT what someone hurt in an accident would ask, and shows you the firms it names first.
— Free check · ChatGPT
Clients from AI are ready to book.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to call.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about firms today. The ones that show up first are the ones their rivals have to catch.
Not named? Start here.
Injured people want someone experienced with their kind of case, fast. AI looks to legal directories and clear case-type pages to decide who that is.
- 1Complete legal directory profilesFill out Avvo, Justia, Martindale-Hubbell and Super Lawyers profiles with practice areas, bar admissions and office locations. These are sources AI reaches for.
- 2A page per case typeCar, truck, motorcycle, slip and fall and wrongful death each need their own page on what to do first and how a claim works in your state.
- 3Fee and first-call factsSay plainly whether consultations are free and how contingency fees work. “Do I have to pay upfront” is asked constantly.
- 4Results and reviews within the rulesCase results and testimonials are restricted by state attorney advertising rules, including ABA Model Rule 7.1 on misleading claims. Use the disclaimers your state requires.
How Stride gets your firm named.
Every week, Stride checks which injury firms AI recommends near you for each case type, studies why, and writes the pages that close the gap.
- — Client questions
Know what clients ask AI
Stride asks AI tools like ChatGPT and Gemini what injured people ask, from how long a claim takes to whether they need a lawyer at all, and shows which questions name your firm.
Client questionsSample data - Do I need a lawyer after a minor car accident?ChatGPT: NamedGemini: Not namedClaude: Named
- Best truck accident lawyer near meChatGPT: Not namedGemini: Not namedClaude: Not named
- How much do personal injury lawyers charge?ChatGPT: NamedGemini: NamedClaude: Not named
- Which firm handles rideshare accident claims?ChatGPT: Not namedGemini: NamedClaude: Not named
- — Competitor tracking
Track the firms AI picks instead
See which firms AI names for each case type in your market, how often, and whether your share moves after each change.
Who AI namesSample data Answers each firm was named in, out of 24
- Hartwell & Crane Injury LawTracked18 / 24
- Bellmont Trial LawyersTracked11 / 24
- Your firmYou6 / 24
- Oakline Accident Attorneys5 / 24
- — Competitor strategy
See exactly why they win
When AI recommends a rival for truck accidents, Stride shows what it relied on: their case-type page, their directory profiles, their reviews. Then it lists what you are missing.
Why AI picks Hartwell & Crane Injury LawSample data “Which law firm is best for truck accident cases?”
What AI relied on
- Their truck accident pageTheir siteChatGPT, Gemini
- Avvo profileDirectoryChatGPT
- Super Lawyers listingDirectoryGemini, Claude
What you’re missing
- A truck accident page for your state
- A complete Avvo profile with practice areas
- Plain answers on fees and free consultations
- — Content
Get the pages written for you
Stride drafts case-type and question pages from facts on your own site, written plainly and kept factual. You and your compliance review check them before they go live.
Coming soonPublish straight to your website.
DraftSample data Practice area page4 of 5 checks metHurt in a truck accident: what to do in the first week and how claims work here
- Answers the question in the first paragraph
- Steps in order
- Fee arrangement explained
- Required disclaimers included · needs your eye
- Facts checked against your site
Questions, answered.
How do I get my law firm recommended by ChatGPT?
Make your experience easy to verify and your pages easy to quote. Complete your Avvo, Justia, Martindale-Hubbell and Super Lawyers profiles, give each case type its own page, explain fees and consultations plainly, and keep everything within your state’s advertising rules.
Do attorney advertising rules apply to content written for AI?
Yes. Anything you publish is a communication about your services, so state rules and ABA Model Rule 7.1 on misleading claims still apply. Stride keeps drafts factual and leaves review to you before anything goes live.
Is this the answer a client sees in ChatGPT?
Close, not identical. Stride asks through OpenAI’s API with web search on, the same way its tracking works. The ChatGPT app can answer a signed-in person differently, and answers change from day to day.
Why does it show only three firms?
The check keeps the first three firms ChatGPT names, in its order. Those are the ones an injured person is most likely to call. A walkthrough or the free audit covers more case types and more AI tools.
What happens on the walkthrough?
Fifteen minutes on a call. Stride shows which client questions name you, which firms AI picks instead and why, and what it would take to get named.