6 Hall AlternativesAfter the Tracksuit Deal (2026)

Why do people look for Hall alternatives?

Because Hall stopped selling on its own. Hall's homepage, dated 21 July 2026, reads "Hall is now part of Tracksuit." Adweek reported the acquisition, describing Hall as a Sydney startup that measures how brands appear in AI assistant answers. Terms weren't disclosed.

A login link to Hall is still on the page, but Hall's old pricing page now returns a 404. The page's call to action is Tracksuit's waitlist, and Tracksuit's AI visibility page says its waitlist is now full. It promises one view of brand health across people and AI models, covering ChatGPT, Claude and Gemini, built for brand marketers rather than search teams.

That's a clear idea, and Hall's founders framed AI visibility as a brand problem, not a search one. If you bought Hall for that reason, judge the options below on how well they report on your brand, not only on prompt counts.

How we evaluated

We looked for tools a brand or marketing team can buy without a sales call. Each one had to show a price on its own pricing page on October 13, 2026. We ranked them for a brand marketer leaving Hall: brand-level reporting (sentiment, perception, accuracy), ease of sharing with stakeholders, engine coverage and price.

Prices are monthly in US dollars unless noted. Stride's facts come from our pricing page.

Which Hall alternatives are worth a look?

Facts last verified October 13, 2026. Prices and plan limits change often; each vendor's pricing page is linked so you can check today's numbers.

1. Peec AI

Best for: brand and marketing teams that want daily measurement with a strong brand-perception view.

Starter is $95 a month for 50 prompts tracked daily on any three models from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Pro is $245 for 150 prompts and Advanced is $495 for 350. Annual billing takes 15% off, and every plan includes unlimited users.

Strengths: the brand-perception tools map closely to Hall's brand framing. Peec scores the attributes AI links to you, groups the objections AI raises against your brand, and fact-checks answers against statements you set. Unlimited users make stakeholder sharing easy.

Limits: three models on standard plans, with more as paid add-ons. Claude and Perplexity aren't in the standard choice of three; both are listed for Enterprise.

Price: from $95 a month on Peec's pricing page, as of October 2026.

2. Otterly

Best for: teams that want to keep tracking for the least money while they wait to see Tracksuit's product.

Otterly's Lite plan is $29 a month for 15 prompts on ChatGPT, AI Overviews, Perplexity and Copilot, with unlimited team members on every plan. Standard is $189 for 100 prompts and adds API and MCP access. Gemini and AI Mode cost $9 a month each on Lite; Claude costs $29.

Strengths: the lowest entry price here, four engines included, and no per-seat costs.

Limits: 15 prompts is a sample, not a market view. Brand reporting is lighter than Peec's.

Price: from $29 a month on Otterly's pricing page, as of October 2026.

3. Stride

Best for: small brand teams and online stores that want each finding turned into a fix, and false claims about the brand caught.

Stride shares Hall's view that AI visibility is a brand question, then adds the work. Every scan finding becomes an action item, and content gaps come with a draft grounded in your own scan evidence. Grow adds Brand Integrity, which flags false or unsupported claims AI makes about you and routes the fix into an action item. The AI traffic view reads GA4 conversions and revenue for each AI source.

Stride's Brand Integrity view, shown with sample data.

Strengths: drafts on every plan (3 a week on Starter, 25 or 100 a month on Grow and Scale), brand accuracy checks from Grow, and an Agency plan with per-client billing.

Limits: Starter tracks ChatGPT only, 25 prompts weekly. Grow ($349 a month, $279 annually) adds Gemini, Claude (beta) and Google AI Overviews on the first 15 prompts you add. Stride doesn't track Copilot or AI Mode, and it has no API, SSO or human brand-tracking survey data.

Price: Starter $99, Grow $349 ($279 annual), Scale $1,297 ($1,037 annual), as of October 2026.

4. Promptwatch

Best for: teams that want ChatGPT, Claude and Gemini tracked from the entry plan, with article drafting on higher tiers.

Each Promptwatch plan tracks four models chosen from a list that includes ChatGPT, Perplexity, AI Overviews, AI Mode, Claude, Gemini, Meta Llama, DeepSeek and Grok. Essential is $95 a month for 50 prompts and one seat. Professional is $245 for 150 prompts, two seats, Agent Analytics and five AEO articles a month. Business is $579.

Strengths: the three assistants Tracksuit names are all on the menu at $95, and MCP and API access are listed on every plan.

Limits: one seat at entry and two on Professional, which makes sharing with a brand team harder. Copilot isn't in its model list.

Price: from $95 a month on Promptwatch's pricing page, as of October 2026.

5. Scrunch

Best for: larger brand teams that want five users and persona benchmarking at entry.

Scrunch Core is $250 a month for 125 prompts, 5,000 responses a month and five users, on ChatGPT, Perplexity, AI Overviews and Copilot. It includes sentiment, citations, insights and AI bot traffic. Enterprise expands to nine models, including Claude and Gemini, and adds AXP (its Agent Experience Platform), API access and SAML SSO.

Strengths: five seats and a reporting dashboard on the entry plan, with a clear path to Enterprise.

Limits: Core covers one persona, one country and four engines; Claude and Gemini need Enterprise. The entry price is more than twice Peec's for fewer prompts.

Price: Core $250 a month on Scrunch's pricing page, as of October 2026.

6. AthenaHQ

Best for: teams that want many engines, including Claude, and a free plan to start.

AthenaHQ is credit-based: one credit buys one AI response. The free Essential plan covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot with 300 credits. Starter is $295 a month for 3,600 credits across 11 engines, including Claude, AI Mode, Grok and DeepSeek, with unlimited seats and GA4 and Shopify integrations.

Strengths: the widest engine list here on a self-serve plan, and a free tier to test with.

Limits: credits run down faster the more engines and prompts you schedule, which makes cost harder to predict.

Price: free, then $295 a month on AthenaHQ's pricing page, as of October 2026.

How to switch without losing your baseline

1. Export while you can. If your Hall login still works, pull your prompt list, competitor list and recent results today.
2. Rebuild the same prompt set. Load the exact prompts into the new tool. Changing prompts and tools at once makes every trend line meaningless.
3. Match engines. Compare only the engines both tools track. A score across five engines won't line up with a score across three.
4. Run both for two to four weeks if you can. AI answers vary from run to run, so one scan proves little. If Hall is no longer collecting, treat your export as a reference point, not a live comparison.
5. Reset the baseline on purpose. Once the new tool's numbers settle, record that week as your new starting point and tell stakeholders why the figures moved.

If Tracksuit's product launches later, the same steps apply. For more options, see our Peec AI alternatives and AI visibility monitoring roundup.

Frequently asked questions

What happened to Hall?

Tracksuit, a brand tracking company, acquired Hall. Hall's homepage, dated 21 July 2026, says Hall is now part of Tracksuit, and Adweek reported the deal. The Hall login link is still live, and Hall's old pricing page no longer loads.

Can I sign up for Tracksuit's AI visibility product instead?

Not today. Tracksuit's AI visibility page says the waitlist is full and the team is building, and it points visitors to a Tracksuit demo. It describes tracking how ChatGPT, Claude and Gemini see your brand, next to Tracksuit's human brand tracking.

What is the closest Hall alternative for brand marketers?

Peec AI. It tracks 50 prompts daily on three models of your choice from $95 a month, includes unlimited users, and reports brand perception, the objections AI raises about you, and fact checks against statements you set.

Where does Stride fit as a Hall alternative?

Stride fits a small team that wants each finding turned into a drafted fix, false claims about the brand flagged, and AI visits tied to GA4 revenue, from $99 a month. Starter tracks ChatGPT only; Grow adds Gemini, Claude (beta) and Google AI Overviews.

How do I move from Hall without losing my history?

If you can still log in to Hall, export your prompt list, competitor list and recent results now. Load the same prompts into the new tool, compare only engines both tools track, and give the new numbers two to four weeks to settle before you reset your baseline.