GEO Tools for Agencies:White-Label Options Compared

What should an agency look for in a GEO tool?

Clients are already asking what ChatGPT says about them. The tool you pick decides how much of the answer your team has to build by hand.

1. White-label reports, links or the whole dashboard under your brand.
2. Client logins that show each client only their own data.
3. Pitch workspaces to audit a prospect before they sign.
4. Billing on one invoice, with a per-client cost that leaves margin.
5. Delivery: whether the tool helps produce the fixes you sell, or only measures.

We checked each vendor's own pricing or agency page on October 13, 2026. Stride publishes this page and is ranked by fit.

How do the ten agency plans compare?

Facts last verified October 13, 2026. Prices and plan limits change often; each vendor's pricing page is linked so you can check today's numbers.

Which GEO tools fit an agency best?

1. Peec AI

Best for: SEO agencies that want deep measurement and a pitch workflow built in.

Peec's agency plans run on credits: Essential 10,000, Growth 25,000 and Scale 65,000 a month, which its example setup turns into 111, 277 and 722 prompts tracked daily. They include free pitch projects you can convert into paid client projects, client users, one invoice and Data Studio templates per client.

Limits: dollar prices aren't on the agency page, so you'll need a setup call or trial to cost it. Price: see Peec's agency pricing as of October 2026.

2. Trakkr

Best for: agencies that want clients to see their brand, not the vendor's.

Trakkr's Scale plan puts the whole platform on your domain, with your logo, colours and emails, plus branded client logins and white-label PDF reports. It tracks 10 brands on eight engines with unlimited seats, and generates a pitch report for any prospect in about a minute.

Limits: 50 prompts per brand unless you buy packs. Price: Scale $500 a month, 14-day trial with a card, per Trakkr's pricing page as of October 2026.

3. Stride

Best for: agencies that want each client on its own plan, with fixes drafted for the team to deliver.

Stride's agency client table, shown with sample data.

Stride's Agency plan is a $499 monthly platform fee plus a Starter, Grow or Scale plan for each client site at 25% off retail, all on one invoice. White-label branding covers the Agency dashboard, onboarding and client PDF reports, and client logins can be set to View only or Can edit per site. Each finding becomes an action item with a drafted fix, which is the billable work. If a client moves in-house, you can transfer their site into their own account with its history.

Limits: no pitch workspace and no trial on Agency. Engines follow each client's plan, so a Starter client is tracked on ChatGPT only, and there's no API or MCP. Price: see the agency plan and pricing.

4. Promptwatch

Best for: agencies that want unlimited projects at a flat price.

Promptwatch's agency plans include unlimited projects, pitch projects and prompts on all its models, with a white-label dashboard, API and MCP. Plans differ by responses: 10,000 a month on Kick-off, up to 65,000 on Scale.

Limits: 10 seats on every agency plan. Price: Kick-off $199, Growth $399, Scale $799 a month, with a 7-day trial on the first two, per Promptwatch's pricing page as of October 2026.

5. Writesonic

Best for: agencies that pitch often and want content production in the same tool.

Writesonic's Agency Starter runs up to 20 pitch audits a month, each lasting one to seven days, with shareable reports and unlimited users. Converting a pitch to an ongoing project starts at $150 a month per project. Client workspaces, white-label reporting and agentic content workflows are on Agency Enterprise.

Limits: white-label is Enterprise-only, and Agency Starter covers every model except Claude. Price: Agency Starter $200 a month, per Writesonic's agency pricing as of October 2026.

6. Otterly

Best for: small agencies that want a low monthly cost and a partner programme.

Agencies subscribe to Otterly's Standard or Premium plan, then apply for partner status. Partners get extra prompts (150 on Standard, 500 on Premium), unlimited client workspaces, pitch workspaces, branded Looker Studio reports, one invoice and a listing in Otterly's agency directory.

Limits: partner benefits need approval, and Gemini, AI Mode and Claude cost extra. Price: Standard $189, Premium $489 a month, per Otterly's pricing page as of October 2026.

7. Goodie

Best for: agencies serving larger brands that want pitch workspaces and revenue attribution.

Goodie's Agency Growth plan includes 10 pitch workspaces a month (seven days, 30 prompts on three models), unlimited seats, MCP and revenue attribution. Full client workspaces are an add-on.

Limits: client workspaces cost from $399 a month each on top. Price: $275 a month billed annually or $330 billed quarterly, per Goodie's pricing page as of October 2026.

8. Rankscale

Best for: agencies that want many engines and white-labeled links on a budget.

Rankscale's Growth plan covers 50 brand dashboards and 5,500 credits a month across ChatGPT, Claude, Gemini, Perplexity, Copilot and more, with white-labeled dashboard links, a REST API and unlimited seats. Its agency programme adds referral commissions and a directory listing.

Limits: white-label applies to shared links, not a full branded app. Price: Growth $385 a month, per Rankscale's pricing page as of October 2026.

9. Geoptie

Best for: freelancers and small agencies starting out.

Geoptie's Professional plan tracks 10 brands with 100 prompts, any four of seven engines per brand, unlimited team members and white-label PDF reports with your logo.

Limits: 100 prompts shared across 10 brands. Price: Professional $99 a month or $83 billed annually, per Geoptie's pricing page as of October 2026.

10. Nightwatch

Best for: SEO agencies that want classic rank tracking and AI tracking together.

Nightwatch's Professional plan pairs 2,500 tracked keywords with 150 AI prompts on six AI platforms, plus white-label reports, Looker Studio and unlimited seats.

Limits: AI tracking is one part of a rank tracker. Price: €159 a month billed yearly, 14-day trial, per Nightwatch's pricing page as of October 2026.

When is another tool the better choice?

If you win clients on pitches, Peec AI, Promptwatch, Writesonic and Goodie all build that in, and Stride doesn't; our Stride vs Peec AI page covers that gap. If your clients must never see a vendor name, Trakkr's custom domain goes furthest. If you run classic SEO retainers, Nightwatch keeps rankings and AI answers in one report.

When is Stride the better choice?

When you want the margin to stay simple and the delivery work to come with it. Each client sits on its own plan at 25% off retail, so you price your retainer on top. Findings arrive as action items with drafted fixes, and the handoff lets a client leave with their history.

Two quick scenarios

A five-person SEO agency adding AI visibility to existing retainers. They want to show prospects a gap before the call. Peec AI or Promptwatch fit, because pitch projects are included.

A content agency with twelve ecommerce clients. They bill for pages, not dashboards. Stride fits: drafted fixes become deliverables, each client is on one invoice, and a client who goes in-house keeps their history.

Frequently asked questions

What should an agency look for in a GEO tool?

Five things. White-label reports or dashboards under your brand, client logins limited to their own data, a way to audit prospects before they sign, one invoice across clients, and a price per client that leaves room for your margin. Then check the engines each client plan covers.

Which GEO tools offer full white-label dashboards?

As of October 2026, Trakkr's Scale plan runs on your own domain with your logo and branded emails, Stride's Agency plan brands the dashboard, onboarding and reports, and Promptwatch's agency plans list a white-label dashboard. Others, such as Geoptie, Nightwatch and Rankscale, white-label reports or shared links rather than the whole app.

Which tools let agencies audit prospects for free before they sign?

Peec AI includes free pitch projects on its agency plans, Promptwatch lists unlimited pitch projects, Writesonic's Agency Starter includes 20 pitch projects a month, Goodie's Agency Growth includes 10 pitch workspaces a month, and Otterly gives approved agency partners pitch workspaces. Stride has no separate pitch workspace.

How much does a GEO tool cost per client for an agency?

Stride charges $499 a month plus each client's Starter, Grow or Scale plan at 25% off retail. Trakkr's Scale plan is $500 a month for 10 brands. Goodie charges $275 a month billed annually plus client workspaces from $399 each. Peec AI's agency plans are credit-based, with dollar prices not shown on its agency page.

Can a client take their AI visibility data with them if they leave the agency?

In Stride, yes. An agency can transfer a client site into the client's own Stride account with its history. We didn't find a comparable handoff described on the other tools' pricing pages as of October 2026, so ask each vendor before you sign.