Shoppers ask AI which supplement to take. Does it pick your brand?
Enter your brand and pick a shopper question. Stride asks ChatGPT, and shows you the brands it recommends first.
— Free check · ChatGPT
Shoppers from AI are ready to buy.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to buy.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about brands today. The ones that show up first are the ones their rivals have to catch.
Not recommended? Start here.
Supplement shoppers ask about quality and proof. AI answers lean on independent testing, community opinion and clear labels.
- 1Independent testing, shown plainlyIf a product is NSF Certified for Sport, USP Verified or tested by a lab you can name, say so on the product page and link the certificate. It is a fact AI can check.
- 2The places shoppers compareExamine.com, Labdoor, Reddit communities such as r/Supplements, and Amazon reviews shape what AI says about a product. Know what they say about yours.
- 3Product pages that answer the questionState the form, the dose per serving, who it is for and how it differs from the cheaper option. “Magnesium glycinate vs citrate” style questions are what shoppers ask.
- 4Claims within FTC and FDA rulesHealth claims need competent and reliable scientific evidence under FTC guidance, and structure and function claims need the FDA disclaimer. Accurate pages are also what AI repeats.
How Stride gets your brand named.
Every week, Stride checks which supplement brands AI recommends for the questions your shoppers ask, studies why, and writes the pages that close the gap.
- — Shopper questions
Know what shoppers ask AI
Stride asks AI tools like ChatGPT and Gemini what shoppers ask before they buy, from which form absorbs best to which brands are tested, and shows which answers name your brand.
Shopper questionsSample data - Which magnesium is best for sleep and anxiety?ChatGPT: NamedGemini: Not namedClaude: Not named
- Most trusted third party tested creatineChatGPT: Not namedGemini: Not namedClaude: Not named
- Best protein powder without steviaChatGPT: NamedGemini: NamedClaude: Not named
- Is a greens powder worth it?ChatGPT: Not namedGemini: NamedClaude: Named
- — Competitor tracking
Track the brands AI picks instead
See which brands AI recommends for each product question, how often, and whether your share grows as you add proof and pages.
Who AI namesSample data Answers each brand was named in, out of 24
- Northfield NutritionTracked16 / 24
- Verdant LabsTracked12 / 24
- Your brandYou7 / 24
- Halcyon Health Co.4 / 24
- — Competitor strategy
See exactly why they win
When AI recommends a rival’s product, Stride shows what it leaned on: their testing page, a Reddit thread, a roundup. Then it lists what your product page is missing.
Why AI picks Northfield NutritionSample data “What is the best magnesium supplement for sleep?”
What AI relied on
- Their third party testing pageTheir siteChatGPT, Claude
- A Reddit thread comparing brandsCommunityChatGPT, Gemini
- An editorial best-of roundupEditorialGemini
What you’re missing
- Your testing certificate linked from the product page
- A page comparing magnesium forms
- Presence in the roundups AI cites
- — Content
Get the pages written for you
Stride drafts product and comparison pages from facts on your own site, kept to claims your evidence supports. You check them and put them live.
Coming soonPublish straight to your website.
DraftSample data Comparison4 of 5 checks metMagnesium glycinate vs citrate: which to take for sleep
- Answers the question in the first paragraph
- Dose and form per serving
- Testing and certification linked
- Claims checked against evidence · needs your eye
- Facts checked against your site
Related industries
- Skincare brandsSee whether ChatGPT recommends your brand when shoppers ask for the best serum, moisturizer or sunscreen for their skin.
- Baby gear brandsSee whether ChatGPT recommends your brand when new parents ask for the best stroller, carrier or car seat.
- Activewear brandsSee whether ChatGPT names your brand when shoppers ask for squat-proof leggings, high-impact sports bras or running shorts with pockets.
- Jewelry brandsSee whether ChatGPT suggests your brand when shoppers ask about lab-grown engagement rings, everyday gold or earrings for sensitive ears.
Questions, answered.
How do I get my supplement brand recommended by ChatGPT?
Give AI proof and plain answers. Show third-party testing and link the certificates, write product pages that state the form, dose and who it suits, publish comparison pages for the questions shoppers ask, and know what Examine.com, Labdoor, Reddit and Amazon reviews say about you.
Can content written for AI make health claims?
Only the same claims you could make anywhere else. The FTC expects competent and reliable scientific evidence for health claims, and structure and function claims carry the FDA disclaimer. Stride keeps drafts to what your evidence supports.
Is this the answer a shopper sees in ChatGPT?
Close, not identical. Stride asks through OpenAI’s API with web search on, the same way its tracking works. The ChatGPT app can answer a signed-in person differently, and answers change from day to day.
Why does it show only three brands?
The check keeps the first three brands ChatGPT names, in its order. Those are the ones a shopper is most likely to click. A walkthrough or the free audit covers more product questions and more AI tools.
What happens on the walkthrough?
Fifteen minutes on a call. Stride shows which shopper questions name your brand, which brands AI picks instead and why, and what it would take to get recommended.