Shoppers ask AI which leggings pass the squat test. Is your brand on the list?
Add your brand and choose a product. Stride asks ChatGPT the way a shopper would and shows the first brands in its reply.
— Free check · ChatGPT
Shoppers from AI are ready to buy.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to buy.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about brands today. The ones that show up first are the ones their rivals have to catch.
Not recommended? Start here.
Activewear is bought on fit, fabric and feel, and the worry is always the return. AI answers borrow from tested roundups, fitness subreddits and reviews that say how a size ran.
- 1Fit details in plain textInseam, rise, compression and how each size runs belong on the product page in words, beside a size chart that isn’t locked inside an image. That is the detail AI uses to match a garment to a body.
- 2Fabric content, as it’s labeledFederal textile labeling rules already put fiber content on the garment. Repeat it on the page, then say what it means in use: whether it stays opaque when stretched, whether it pills, how it feels when wet.
- 3Reviews that mention size and sportA review saying “sized up for long runs, the pocket holds my phone” tells AI who the product suits. Ask reviewers for height, usual size and what they trained in. Threads on r/xxfitness and r/running add the same kind of detail.
- 4Describe the garment, don’t promise resultsSay what a product is: support level, fabric, cut. Skip claims about recovery, circulation or burning more calories, and back any recycled or sustainable claim with specifics the FTC’s Green Guides would accept.
How Stride gets your brand named.
Week by week, Stride tracks which activewear labels AI suggests for every fit and sport question your shoppers ask, finds what earned them the spot, and drafts pages to compete for it.
- — Shopper questions
Know what shoppers ask AI
Squat tests, pocket sizes, bounce on a run: Stride puts the questions shoppers really type to AI tools like ChatGPT and Gemini, and flags which replies mention your brand.
Fit and fabric questionsSample data - Leggings that stay opaque in a deep squatChatGPT: NamedGemini: Not namedClaude: Not named
- Best high impact sports bra for a larger cup sizeChatGPT: Not namedGemini: Not namedClaude: Not named
- Which running shorts hold a phone without bouncing?ChatGPT: Not namedGemini: NamedClaude: Named
- Best plus size workout sets that run true to sizeChatGPT: NamedGemini: NamedClaude: Not named
- — Competitor tracking
Track the brands AI picks instead
Follow which activewear labels AI names for leggings, bras and shorts, how many replies each one wins, and whether you gain ground once a new page goes up.
Who AI namesSample data Answers each brand was named in, out of 26
- Northbound AthleticTracked18 / 26
- Kestrel ActiveTracked10 / 26
- Your brandYou4 / 26
- Tidewater Movement4 / 26
- — Competitor strategy
See exactly why they win
If a rival’s leggings get the nod, Stride shows the sources behind it, from a tested roundup to a subreddit thread to reviews with fit notes, and lists the gaps on your product pages.
Why AI picks Northbound AthleticSample data “What are the best squat proof leggings?”
What AI relied on
- A tested leggings roundupEditorialChatGPT, Gemini
- An r/xxfitness threadCommunityChatGPT, Claude
- Retailer reviews with fit notesReviewsGemini
What you’re missing
- Fabric content and opacity on the page
- A size chart written as text
- Reviews that mention squats and sizing
- — Content
Get the pages written for you
Stride drafts fit guides and comparisons from facts already on your site, kept to what the garment is rather than what it does for a body. You edit, approve and publish.
Coming soonPublish straight to your website.
DraftSample data Guide4 of 5 checks metSquat proof leggings: how fabric, rise and fit decide what stays opaque
- Answer in the opening paragraph
- Fiber content listed
- Fit notes by body type
- No health or performance claims · needs your eye
- Checked against your product pages
Related industries
- Supplement brandsSee whether ChatGPT recommends your brand when shoppers ask which supplement to buy for sleep, energy or recovery.
- Skincare brandsSee whether ChatGPT recommends your brand when shoppers ask for the best serum, moisturizer or sunscreen for their skin.
- Jewelry brandsSee whether ChatGPT suggests your brand when shoppers ask about lab-grown engagement rings, everyday gold or earrings for sensitive ears.
- Baby gear brandsSee whether ChatGPT recommends your brand when new parents ask for the best stroller, carrier or car seat.
Questions, answered.
How can an activewear brand get suggested by ChatGPT?
Make fit and fabric easy to read. Publish size charts and fiber content as text, write guides for the things people ask about, like squat-proof or high-impact, and gather reviews that mention size, build and activity.
Should we talk about performance benefits?
Carefully. Claims about recovery, circulation or results need real evidence behind them, and vague ones can mislead. Describe support, fabric and fit instead, which is also what shoppers ask AI about.
How close is the check to what ChatGPT shows a shopper?
Close. Stride queries OpenAI’s API with web search enabled, the same route its tracking uses. Inside the ChatGPT app a signed-in shopper can get a slightly different reply, and results move around.
Why are just three brands shown?
The check records the first three brands ChatGPT lists, in order, because those are what a shopper tends to read before deciding. The free audit and the walkthrough cover more products and more AI tools.
What happens on the walkthrough call?
Fifteen minutes with Stride: which shopper questions mention your brand, which labels show up in your place and why, and the pages that would get you named.