Shoppers ask AI what to put on their skin. Does it name your brand?
Enter your brand and pick a skin concern. Stride asks ChatGPT what a shopper would ask, and shows you the brands it recommends first.
— Free check · ChatGPT
Shoppers from AI are ready to buy.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to buy.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about brands today. The ones that show up first are the ones their rivals have to catch.
Not recommended? Start here.
Skincare shoppers search by concern and ingredient. AI answers draw on ingredient lists, reviews and community threads to match products to people.
- 1Full ingredient lists AI can readPublish the complete INCI list as text, not just in an image, and say which skin types each product suits. Ingredient sites like INCIDecoder read the same thing.
- 2Retailer and community reviewsSephora, Ulta and Amazon reviews and communities such as r/SkincareAddiction shape what AI says. Encourage reviews that name the skin type and the result.
- 3Pages by concern, not just by product“Best routine for dry, sensitive skin” is how people ask. A concern page that explains what to use and why gives AI a reason to pick you.
- 4Cosmetic claims, not drug claimsUnder FDA rules, saying a product treats acne or removes wrinkles makes it a drug claim, and sunscreens are regulated as drugs. Plain, accurate claims protect you and are what AI repeats.
How Stride gets your brand named.
Every week, Stride checks which skincare brands AI recommends for each concern your shoppers ask about, studies why, and writes the pages that close the gap.
- — Shopper questions
Know what shoppers ask AI
Stride asks AI tools like ChatGPT and Gemini what shoppers ask, from which serum fades dark spots to what is safe in pregnancy, and shows which answers name your brand.
Shopper questionsSample data - Best moisturizer for dry sensitive skinChatGPT: Not namedGemini: NamedClaude: Not named
- Which vitamin C serum is gentle enough for daily use?ChatGPT: NamedGemini: Not namedClaude: Named
- Is niacinamide safe to use with retinol?ChatGPT: Not namedGemini: Not namedClaude: Not named
- Best mineral sunscreen with no white castChatGPT: NamedGemini: NamedClaude: Not named
- — Competitor tracking
Track the brands AI picks instead
See which brands AI recommends for each skin concern, how often, and whether your share grows after each change.
Who AI namesSample data Answers each brand was named in, out of 24
- Fernhaven SkinTracked15 / 24
- Lumiere BotanicaTracked13 / 24
- Your brandYou6 / 24
- Saltwell Skincare5 / 24
- — Competitor strategy
See exactly why they win
When AI recommends a rival for a concern, Stride shows what it leaned on: their concern page, a community thread, retailer reviews. Then it lists what your pages are missing.
Why AI picks Fernhaven SkinSample data “What is the best moisturizer for dry sensitive skin?”
What AI relied on
- Their sensitive skin routine pageTheir siteChatGPT, Gemini
- A skincare community threadCommunityChatGPT, Claude
- Retailer reviewsReviewsGemini
What you’re missing
- A page for dry, sensitive skin
- Your full ingredient list as text
- Reviews that name the skin type
- — Content
Get the pages written for you
Stride drafts concern and comparison pages from facts on your own site, kept to cosmetic claims. You check them and put them live.
Coming soonPublish straight to your website.
DraftSample data Guide4 of 5 checks metA routine for dry, sensitive skin: what to use, what to skip, and why
- Answers the question in the first paragraph
- Ingredients named and explained
- Skin types it suits
- Claims kept cosmetic · needs your eye
- Facts checked against your site
Related industries
- Supplement brandsSee whether ChatGPT recommends your brand when shoppers ask which supplement to buy for sleep, energy or recovery.
- Baby gear brandsSee whether ChatGPT recommends your brand when new parents ask for the best stroller, carrier or car seat.
- Med spasSee whether ChatGPT names your med spa when clients ask where to get Botox, fillers or laser treatments near them.
- Activewear brandsSee whether ChatGPT names your brand when shoppers ask for squat-proof leggings, high-impact sports bras or running shorts with pockets.
Questions, answered.
How do I get my skincare brand recommended by ChatGPT?
Match your products to the concerns people ask about. Publish full ingredient lists as text, build pages by concern as well as by product, encourage reviews that name the skin type, and keep claims cosmetic rather than medical.
Why does AI care about ingredient lists?
Many skincare questions are about ingredients: retinol, niacinamide, fragrance-free. A full list on your page lets AI match your product to those questions instead of guessing.
Is this the answer a shopper sees in ChatGPT?
Close, not identical. Stride asks through OpenAI’s API with web search on, the same way its tracking works. The ChatGPT app can answer a signed-in person differently, and answers change from day to day.
Why does it show only three brands?
The check keeps the first three brands ChatGPT names, in its order. Those are the ones a shopper is most likely to click. A walkthrough or the free audit covers more concerns and more AI tools.
What happens on the walkthrough?
Fifteen minutes on a call. Stride shows which shopper questions name your brand, which brands AI picks instead and why, and what it would take to get recommended.