A new mole, a stubborn rash. Patients ask AI who to see. Does it say you?
Add your practice and city. Stride poses a patient’s skin question to ChatGPT and reports the dermatology practices it lists first.
— Free check · ChatGPT
Patients from AI are ready to book.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to call.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about dermatologists today. The ones that show up first are the ones their rivals have to catch.
Not named? Start here.
Skin questions split two ways: medical care that insurance usually covers, and cosmetic work that patients pay for. AI handles them differently, so your site should too.
- 1Board status in the places AI checksConfirm each physician appears on the American Board of Dermatology verification lookup and the AAD’s Find a Dermatologist tool, and show FAAD where it applies.
- 2Medical and cosmetic on separate pagesGive acne, eczema, psoriasis, skin cancer screening and Mohs their own pages, apart from injectables and lasers. Mixed pages blur what you treat.
- 3Directory profiles that matchKeep Healthgrades and Zocdoc in line with your site on locations, insurance and conditions treated. Cosmetic providers should also claim RealSelf.
- 4Wait times and referrals statedSay how soon a new patient is usually seen for a changing mole, and whether a referral is needed. Patients ask both, and AI can only repeat what you publish.
How Stride gets your practice named.
Every week Stride records which dermatology practices AI suggests near you for medical and cosmetic concerns, explains the reasons, and drafts condition pages to close the gap.
- — Patient questions
Know what patients ask AI
Stride asks ChatGPT, Gemini and other AI tools the skin questions patients type in, from a spot that changed colour to whether a lesion needs Mohs, and flags which answers include you.
Patient questionsSample data - Dermatologist near me for a mole that changedChatGPT: Not namedGemini: NamedClaude: Not named
- Who treats severe eczema in adults nearby?ChatGPT: NamedGemini: Not namedClaude: Not named
- Best Mohs surgeon for skin cancer on the noseChatGPT: Not namedGemini: Not namedClaude: Not named
- Which dermatologist offers both acne care and lasers?ChatGPT: NamedGemini: NamedClaude: Named
- — Competitor tracking
Track the dermatologists AI picks instead
Stride shows each dermatology practice AI recommends locally, split by condition, and how your count of mentions compares with theirs over the weeks.
Who AI namesSample data Answers each practice was named in, out of 22
- Canyon Creek DermatologyTracked16 / 22
- Pinehurst Skin SpecialistsTracked11 / 22
- Juniper Valley Dermatology8 / 22
- Your practiceYou4 / 22
- — Competitor strategy
See exactly why they win
When a rival is named for a skin condition, Stride shows the material AI drew on, perhaps a Mohs page, an AAD listing or detailed reviews, and lists the pieces your practice is missing.
Why AI picks Canyon Creek DermatologySample data “Who is the best Mohs surgeon near me?”
What AI relied on
- Their Mohs surgery explainerTheir siteChatGPT, Gemini
- AAD Find a Dermatologist entryDirectoryClaude
- Healthgrades reviewsReviewsChatGPT
What you’re missing
- A Mohs page covering the steps and healing
- A complete AAD directory entry
- Reviews that mention skin cancer care
- — Content
Get the pages written for you
Stride prepares condition and treatment drafts using facts from your website, aimed at what patients want to know before they book. Nothing goes live until you approve it.
Coming soonPublish straight to your website.
DraftSample data Condition page4 of 5 checks metPsoriasis care: what a first visit involves, treatment options, and insurance
- Direct answer up top
- Medical and cosmetic kept apart
- Referral and wait time noted · needs your eye
- Board certification shown
- Checked against your own pages
Related industries
- Plastic surgeonsSee whether ChatGPT names your practice when patients ask who to see for a tummy tuck, breast surgery or a facelift.
- Med spasSee whether ChatGPT names your med spa when clients ask where to get Botox, fillers or laser treatments near them.
- Skincare brandsSee whether ChatGPT recommends your brand when shoppers ask for the best serum, moisturizer or sunscreen for their skin.
- PediatriciansSee whether ChatGPT names your practice when parents look for a pediatrician taking new patients, newborn care or same-day sick visits.
Questions, answered.
How does a dermatology practice get recommended by ChatGPT?
Give AI clear, checkable facts. Make sure board certification shows on the ABD and AAD lookups, write a page for each condition and procedure, keep Healthgrades and Zocdoc current, and separate cosmetic services from medical care on your site.
Should cosmetic and medical dermatology be on different pages?
Yes. A patient asking about psoriasis and one asking about lasers want different things, and AI matches answers to the question. Separate pages make it clear which you offer and how each is paid for.
Is this the answer a patient sees in ChatGPT?
Similar, though not the same. Stride runs the question via OpenAI’s API with web search enabled, the method its tracking also uses. Someone signed in to the ChatGPT app may be shown something else, and answers vary by day.
Why does the check show three dermatologists?
It records the first three practices ChatGPT names, in its own order, because those are where a patient most often calls first. A walkthrough or the free audit looks at more conditions and more AI tools.
What happens on the walkthrough?
Stride takes you through which skin questions name your practice, which dermatologists are named instead and why, and what changes would most likely get you included.