Blog
Everything we publish
GEO and SEO guides, comparisons with other tools, and a page for each part of Stride.
14 guides
GEO & SEOPlaybooks
AI Visibility for Agencies: Sell GEO as a Retainer
How agencies sell AI visibility and Generative Engine Optimization (GEO) as a retainer — multi-site portfolios, white-label client reports, and before/after ChatGPT proof.
GEO & SEOEcommerce GEO
AI Visibility for Ecommerce: Get Recommended by ChatGPT
How ecommerce brands win AI visibility when shoppers ask ChatGPT "what's the best X" — track buying-intent prompts, fix Shopify catalog gaps, and prove product recommendations.
GEO & SEOPlaybooks
Does ChatGPT Recommend Your Local Business? (GEO Guide)
Does ChatGPT recommend your local or service business? When AI names only two or three plumbers, dentists, or contractors, here's how to check AI visibility free — no credit card.
GEO & SEOFoundations
Why Choose Stride for AI Search Visibility (GEO)
Why choose Stride for AI search visibility and Generative Engine Optimization (GEO) — measurement honesty, multi-engine tracking, an action loop, and proof vs one-shot ChatGPT checkers.
GEO & SEOEcommerce GEO
AI Share of Voice for Ecommerce: Definition & Formula
What AI share of voice means, how to calculate it (with the formula), the choices that change the number, and how ecommerce brands should benchmark it honestly.
GEO & SEOEngine Guides
Claude Brand Visibility: How It Sources Answers
How Anthropic's Claude sources and reasons about answers, what shapes brand visibility, and how ecommerce brands can track where Claude mentions them.
GEO & SEOEngine Guides
Gemini Brand Visibility: How It Sources Answers
How Google's Gemini sources and grounds its answers, what shapes brand visibility, and how ecommerce brands can track and improve where Gemini recommends them.
GEO & SEOPlaybooks
GEO Reporting for Agencies: A Practical Guide
How agencies can add AI visibility (GEO) reporting to client retainers — what to measure, how to frame it honestly, and how to package it as a service.
GEO & SEOEngine Guides
Google AI Overviews for Ecommerce: How Citations Work
How Google AI Overviews choose citations for product queries, how they relate to organic rankings, and how ecommerce brands can track and earn AIO visibility.
GEO & SEOEngine Guides
How ChatGPT Decides Which Brands to Recommend
How ChatGPT chooses which brands to name and cite, what influences it, how ChatGPT Shopping surfaces products, and how to track your visibility — for ecommerce brands.
GEO & SEOPlaybooks
How to Check What AI Says About Your Brand
A practical guide to checking what ChatGPT, Perplexity, Gemini, and Google AI Overviews say about your brand — manual methods first, then tools for scale.
GEO & SEOEngine Guides
Perplexity Visibility for Brand and Product Queries
How Perplexity sources and cites answers, why its citation model rewards specific content, and how ecommerce brands can track and improve their Perplexity visibility.
GEO & SEOTools & Buying Guides
Prompt Tracking for AI Search: A Buyer's Guide
How to choose prompts to track in ChatGPT, Perplexity, and Gemini — a DTC prompt taxonomy, how many you need, and eight tools compared.
GEO & SEOFoundations
What is GEO — and why does it matter more than SEO right now?
Generative Engine Optimization isn't a rebrand of SEO. It's a fundamentally different problem — getting AI to trust you enough to recommend you, in its own words, to buyers who never see a search results page.