Before they plan a kitchen, homeowners ask AI who to hire. Does it mention you?
Add your company and city. Stride asks ChatGPT the question a homeowner asks before a renovation, then lists the remodelers it recommends first.
— Free check · ChatGPT
Homeowners from AI are ready to book.The spot is still open.
- They convert betterIn a Semrush study, visitors who came from AI search converted 4.4 times better than visitors from regular search. By the time they click, AI has already told them who to call.Source: Semrush AI search traffic study ↗
- There will be more of themThe same study expects AI search to send more visitors than regular search within a few years, for the topics it measured.Source: Semrush AI search traffic study ↗
- Get there firstAI answers are built from what the web says about remodelers today. The ones that show up first are the ones their rivals have to catch.
Not named? Start here.
A renovation is a big, slow decision, and homeowners ask AI to narrow the field long before they request a quote. It favours remodelers that show finished work and explain how a project runs.
- 1Project pages, not just a galleryGive each finished kitchen, bath or addition its own page: the town, what changed, the problem it solved. A photo grid with no words tells AI almost nothing.
- 2Houzz and association profilesKeep your Houzz profile and project photos current. If you belong to NARI or NKBA or hold one of their certifications, say so on your site and check their directory lists you.
- 3Licence and permits, explainedShow your state contractor licence and say who pulls permits and books inspections. “Does my remodel need a permit” sits right next to “who should I hire”.
- 4The process, start to finishWalk through design, selections, demolition and build in order, and name what tends to stretch a schedule. Homeowners ask how long a remodel takes, and AI quotes the firms that answer.
How Stride gets your company named.
Every week Stride checks which remodelers AI suggests in your market, finds the portfolio and directory pages it trusts, and drafts project pages that make your work easy to recommend.
- — Homeowner questions
Know what homeowners ask AI
Stride asks AI tools like ChatGPT and Gemini what homeowners ask while planning a renovation, from basement finishing to design-build versus hiring an architect, and shows which ones bring up your company.
Homeowner questionsSample data - Who does high-end kitchen remodels near me?ChatGPT: NamedGemini: Not namedClaude: Named
- Design-build or an architect plus a contractor?ChatGPT: Not namedGemini: Not namedClaude: Not named
- Best contractor to finish a basement near meChatGPT: Not namedGemini: NamedClaude: Not named
- Which remodelers handle permits for an addition?ChatGPT: NamedGemini: NamedClaude: Not named
- — Competitor tracking
Track the remodelers AI picks instead
See which remodeling firms AI recommends locally for kitchens, baths and additions, how often each is named, and whether your project pages are closing the distance.
Who AI namesSample data Answers each remodeler was named in, out of 18
- Quarrystone Design BuildTracked11 / 18
- Your companyYou8 / 18
- Thimbleberry RenovationsTracked7 / 18
- Kestrelwood Home Remodeling2 / 18
- — Competitor strategy
See exactly why they win
When AI picks another remodeler for a kitchen, Stride shows what it leaned on: their project write-ups, their Houzz reviews, their NKBA listing. Then it lists the pieces your site is missing.
Why AI picks Quarrystone Design BuildSample data “Who is the best kitchen remodeler near me?”
What AI relied on
- Their kitchen project write-upsTheir siteChatGPT, Gemini
- Houzz profile and reviewsDirectoryChatGPT, Claude
- NKBA member listingAssociationGemini
What you’re missing
- Project pages with the town and scope
- Your NKBA or NARI credential on the site
- A page explaining permits and scheduling
- — Content
Get the pages written for you
Stride turns the facts on your site into project and service pages written for the questions homeowners ask while they plan. You approve the draft and put it live.
Coming soonPublish straight to your website.
DraftSample data Guide4 of 5 checks metFinishing a basement: moisture checks, permits and the order of work
- Short answer in the opening lines
- Permit and inspection steps
- Linked to a finished project
- Contractor licence shown · needs your eye
- Matches what your site says
Related industries
- RoofersSee whether ChatGPT names your company when homeowners ask who to trust for a roof replacement or storm damage repair.
- PlumbersSee whether ChatGPT names your company when homeowners ask who to call for a burst pipe, a new water heater or a blocked drain.
- HVAC companiesSee whether ChatGPT names your company when homeowners ask who to call for AC repair, a new furnace or a heat pump.
- Home buildersSee whether ChatGPT names your company when buyers ask who should build a custom home on their lot or which new communities are worth a visit.
Questions, answered.
How do I get my remodeling company recommended by ChatGPT?
Give AI finished work it can read about. Publish a page per project with the town and scope, keep Houzz and any NARI or NKBA listing current, show your contractor licence, and explain how permits and scheduling work on your jobs.
Do photos of my projects help with AI answers?
Photos sell the job to a homeowner, but AI answers are built mostly from text. A caption and a short write-up for each project, saying what was built and where, gives it something to cite.
Is this the answer a homeowner sees in ChatGPT?
Similar, not the same. Stride asks the question through OpenAI’s API with web search enabled, matching how its ongoing tracking works. Someone logged in to ChatGPT may see a different reply, and answers move from week to week.
Why does it list only three remodelers?
The check records the first three remodelers in ChatGPT’s answer, in the order given, since those are the firms a homeowner shortlists. The free audit and a walkthrough cover more project types and more AI tools.
What happens on the walkthrough?
Fifteen minutes on a call. Stride goes through the renovation questions that name you, the remodelers AI prefers and the sources it trusts for them, and what would earn you the spot.