STRIDE simulates how your real target customers react to ad creatives and landing pages — using calibrated AI personas grounded in your actual store data. Results in under 5 minutes.
Summer Sale Ad — Creative A
3 personas · purchase
7.4
PRISM score
Primary Bottleneck
All 3 personas stall at Trust — no social proof above the fold.
Easiest Win
Add “4.8 stars from 2,400 customers” directly under the headline.
Built for DTC brands running paid social
$3K–$50K/mo
Meta ad spend
5 min
Average sim time
5 layers
PRISM™ framework
Recon+
Confidence with Shopify
How It Works
Connect your Shopify store
STRIDE reads your product catalog, pricing, reviews, and order history to build a profile of who actually buys from you.
Upload 1–5 ad creatives
Images, video, or landing page URLs. Add your headline, copy, and CTA. No design work required.
Your personas evaluate each one
3–7 calibrated AI buyer personas run your creatives through the 5-layer PRISM™ framework — scoring attention, comprehension, trust, motivation, and conversion.
Get ranked results with specific fixes
See which creative wins, where each persona drops off, and the exact change that would move the needle most for your audience.
The Science
Unlike generic AI feedback, PRISM runs your creative through 5 rigorous layers grounded in behavioral economics — then surfaces the single highest-impact change for each creative.
Interrupt
Does it stop the scroll?
Pattern interrupt, visual salience, and attentional pull. Measured against the Fogg Behavior Model's motivation threshold for the scroll context.
Comprehend
Is the message immediately clear?
7-stage cognitive sequence: see → notice → read → feel → act. Tests for load asymmetry and comprehension gaps in your headline and body copy.
Trust
Do they believe it?
Social proof, specificity, risk reversal. Evaluates trust signals against Cialdini's six influence principles and Jobs-to-Be-Done functional vs. social dimensions.
Motivate
Does it create enough desire?
Measures urgency, scarcity, and loss aversion. Applies Prospect Theory and the Elaboration Likelihood Model to gauge motivation depth per persona.
Act
Does the CTA convert intent to click?
Conversion physics: net force for clicking vs. friction against it. Scores CTA prominence, copy, placement, and competitive offer framing.
PRISM Output
One verdict. One fix. No noise.
Every simulation ends with a ranked verdict across all variants and a single highest-impact change for each — so you know exactly what to do next.
See it liveThe ROI case
The average DTC brand runs 2–3 creative variants live before finding a winner. That means 67% of your test budget goes to creatives you already know won't win — you just don't know it yet. STRIDE tells you before you spend.
Example savings breakdown
Monthly test budget
Creative A spend (lost)
PRISM said 4.1/10
Creative B spend (lost)
PRISM said 5.2/10
Creative C — winner
PRISM said 8.4/10 → run this
Estimated savings
$5,900
All 3 creatives evaluated in under 5 minutes · $0 ad spend
From our users
“I uploaded 3 ads before our BFCM push. STRIDE told me Creative B would lose on Trust for our skeptical buyers. It did — by 40% ROAS. I wish I had this a year ago.”
Marcus T.
Founder · $2.4M DTC brand
“The Trust layer finding was the breakthrough for us. We added social proof in the exact place PRISM flagged and saw 22% lift in CTR on the next test.”
Priya K.
Head of Growth · Apparel brand
“Our agency spends $6K/mo just to A/B test. STRIDE gave us the same answer in 4 minutes. We now run PRISM on every concept before it goes to production.”
Jordan F.
CMO · $8M DTC brand
Pricing
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$99 / month
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$49/month forever — locked in for the first 50 users
Pro plan benefits. Price never increases. Founding member badge.
Your next Meta campaign is about to launch. STRIDE tells you which creative will actually work — and exactly why — before you spend a dollar.
No credit card. No Shopify required to start.